5 Ways Harvey Changes Content Relationships by Barbara Cerda
While Harvey continues to wreak its worse, content strategists will reassess current projects or repurpose their favorite marketing channels.
The Houston Texas catastrophic weather event has struck the nation’s heart and soul. In the midst of it all, it is still too early to guestimate the damage to infrastructures and lives. As a result, content project managers will arrive to new understandings about strategizing marketing.
Whether designing or managing content marketing projects. Or just updating promotional strategies for existing teams and projects….Harvey will alter the nature of how we expedite commerce and trade.
Houston is home to a large number of Fortune 500 companies. Most are energy related giants that supply goods and cross services to many industries, both global and domestic. From fuel to plastics to product yields from research labs, the loss of man-hours and productivity will be costly to some and an inconvenience to most.
1. Evolutions in commerce and trade will require changes in how content marketing teams strategize.
Businesses like retail giant Amazon depend upon integrated logistics. Unpredictable and lasting effects of Harvey will cause unseen challenges to smooth delivery of product and services. This will test the strength of their customer response teams. Communication will be their first line of defense.
2. Emphasis on the changing costs of rebuilding high-rises, roads, bridges, and highways will require content project leadership able to create easily understood reports and proposals.
As the concrete dries, civil engineers and city planners will come to a new understanding of how standing water and bacteria effects concrete structures. The demand for project managing content to explain and put into English proposals needful of explanation will be in demand.
3. Extreme weather changes and forced shutdowns will motivate changes in technology and virtual work forces.
Building digital bridges that connect content project management teams will become more needful. With an eye on how to lessen loss of time and revenue…employers will depend more of outsourcing and virtual talent.
4. Because of the phenomenon of standing sewer water, Fortune 500 companies in Texas will experience inordinate numbers of sick employees.
The emotional stress of loss will burden existing healthcare costs, loss of time and wages. Marketing budgets will suffer and content will have to deflect budgetary changes while still delivering great content.
5. And finally and this is most important. As the frequency and severity of hurricanes, continue so will the need to create global warming awareness content.
Companies desiring to present to the public their global warming awareness must also alter business practices. That will elicit an event where customers’ will increasingly depend on marketing channels or social media for its social news and communications.