The (non) Real Value of Influencers

When stalking their prey, a hunter does not attack where it currently sees its target, rather it anticipates where that target will be to intersect and engage.  The predator makes a split-second decision of the best converge point for the kill.

Ever hear that adage of not wanting to be where your market is? Rather it’s the calculation of where and who your consumers will be. Sound guidance gifts both.

Is your content structured on maintaining current consumer behavioral trends? Intelligent content marketing attentions the trajectory of where your future consumers will land while supplying their current demands.

One of the most popular marketing drivers is the tracking and curating of influencer data. It’s perhaps one of the most important tools of defining how we build funnels and track buyer niches.  And what was once a science has now become trendy. But getting influencer marketing directives proper can be a game changer. It alters everything when composing digital storylines.

But the whole concept of influencers is experiencing a growth spurt.  As well it should. Inflection point? Change how you go about gathering data for digital marketing.

One of our favorite market teachers is Gartner.L2. This article Are Influencers Over? by Alizah Asif Farooqi captured my interest.

My Take

Influencers are as fickle as a one-night stand.  Facebook acquired Instagram for that reason. Instagram is family friendly which opens a host of constantly changing demographics. Mostly ‘cause what once defined consumerism is as obsolete as mid-century politics.

Contrary to popular belief Baby Boomers are still redefining, now it’s grandparenthood. Their little Gen Z or iGen will upchuck all notions of how consumerism will change in the years to come. Pinpoint targeting their consuming futures is a challenge.  Their attention span alters at a light year’s pace.






 Cathi Patino / Voice Over and Broadcast Media Master


Mario Patino Voice Over Master

posuere magna.