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Content or article ideas come by way of media headlines in every genre.  Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in how to insure that the words and ideas actually convey what you do for a living.  In creating your website content, draw a line of a particular trending subject on how it relates to your commerce offerings.

For example, Google shares may be trending up because of the acquisition of a new technology. That technology may be a tool that you use for customer fulfillment. Project those thoughts of how your business is ahead of competitors. Use captivating call to action words.

The most difficult part in presenting fantastical ideas into content is to present your accepted wisdom in clear unambiguous terms. Keep your nerd alter ego at the door.  If you have a product or service to sale – just say it. Being too technical or roaming too far into the weeds when explaining what you have to offer can lose an important moment….capturing the imagination of your new patron. 

Keep your nerd at the door and keep it simple.