lazarus2Our self-criticisms often run deep – to the casual observer. In my estimation, I have the tendency to be preachy. But then again I come from a family filled with ministers.

Now there is nothing wrong in sermonizing. Rather it helps in making your subject read real. Imagine yourself standing behind the pulpit in front of an assemblage of churchgoers as your web audiences. Their starry eyes look to you for their weekly dosage of preaching(s). This is a good way to learn how to deliver straightforward and rewarding content. Take heed it is important not to overtly sermonize when writing text meant to instruct or motivate a reader. You want the casual observer to understand or come to your way of thinking – but in doing so keep it real.

The article does not have to be written entirely in common lingo. Rather it should reflect your knowledge as a SME.

There are times when you must insert word usage that is bound only to the industry your words are serving. Every business has its own speak, its singular and distinct words that relate to the commerce. That is bespoke writing when the content addresses the professional discipline of the audience. Keep them captive because that is where you will discover the riches in niches.

When you find what you know best. Explore your own style of content that will deliver what suits best a blog, speech prep or eBook.

I love the saying “If you build it they will come”. It belies so much false optimism, because if it has no value they will not come back. So… the same goes with creating content that fails to address – reach, satiate the need of the observer to know or be amused.

It is ok for an SME or content creator to be preachy, just keep it real when writing whatever…

Do you not agree?