BcScontent

BcScontent

digital marketing

Defining authenticity  Today Seth Godin was in my email box and that’s a normal good thing…it’s my wake-up words for the day. Sometimes his commentary rings clear and at others it comes just clever. But today it came spot on. Seth Godin’s comments on defining authenticity as doing what you must with panache. Since writing […]

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  Imagine preaching to a global audience in 2017 that the Earth is flat. And while imagining, did you know that the Rapper B.o.B is the iconic voice of this growing movement. He’s crowdfunding and promoting this premise. What’s most amazing? Is that there are more than a few willing followers ready to embrace his […]

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  Ever notice how breaking news happens every day all day and objects of trending moments pass like…? I’ve found in many ways headlines above and below the fold have relevance when composing daily talking points content. Trends also color my language. The way you say, “this can make money”…may hold more meaning with these […]

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  The OECD (Organization for Economic Cooperation and Development) has empirically argued that those countries where women are attaining an equal voice in legislature are leading the charge in creating a higher quality of life and healthcare reformation. As the strongest economy on the globe, the United States is falling far behind in the war […]

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Content or article ideas come by way of daily media headlines in every genre. Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living.  In […]

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   If you think that Brexit outcomes will have little effect on small and/or mid-cap projects…consider this. Using Forex to forecast foreign currency behavior can keep managing costs of projects agile.  Coping with the unforeseen or getting to know currency market unknowable(s) in an age where the global paradigm rewards anticipators of currency shifts, is smart. But […]

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While Harvey continues to wreak its worse, content strategists will reassess current projects or repurpose their favorite marketing channels. The Houston Texas catastrophic weather event has struck the nation’s heart and soul. In the midst of it all, it is still too early to guestimate the damage to infrastructures and lives. As a result, content […]

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The growing phenomenon of global socialism and protectionism influences the paradigm paralysis or the failure to recognize how current models of thinking are dominating investor behavior. This has become an important component of how data models are failing at predicting asset price behavior across the globe. While age-old ideas centered on quantitative modeling, number crunching, […]

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A life defined by decades of kidney dialysis, a proactive education and experiences in academic research, offers me a unique vantage point. This knowledge converges on but is not limited to biotechnology and its inherent disciplines. My journey into understanding the technologies of laboratory investigative studies began in earnest in 2004 as a transplant patient. […]

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