Cathi Parrish

On-Air Host, KOST Radio (business partner) Mid Day On-Air Host at K-Wave 107.9; Morning On-Air Host at K-Wave Las Vegas 98.1 (remote); VO Professional

“Barbara Cerda is a strategic thinker in matters of business. She is focused with a clear vision of the goal.”February 27, 2013 

Mid Day On-Air Host at K-Wave 107.9; Morning On-Air Host at K-Wave Las Vegas 98.1 (remote); VO Professional

Barbara Cerda is a strategic thinker in matters of business. She is focused with a clear vision of the goal.

February 27, 2013, Cathi was with another company when working with Barbara “Bobann” at AMRO Services Company


Carl Branco


Insightful and concise; Barbara has been a valued contributor to our projects for many years. Her innate capacity to see the big picture through the weeds of data and articulate the message is a value to any organization. We look forward to future collaborations with Barbara.

Pina Di Pietro

Account Manager Travel/Events Industry

Working with Barbara over the years has made me grow accustomed and appreciative of her honesty and writing talents. Not only has she always exhibited an active interest in my business needs but her inputs on projects have always resulted necessary. While often wading through subject minutia, she calmly respects opinions when edits are required. Her dependability in quality is a valued contributor and I plan to again benefit from her talent in my future endeavours.

Water is the Most Important Biochemical in Attaining Beauty.


I wrote this article a long time ago. Each year I am reminded how important H2O is to the body and mind.

Our skin is the largest organ of the body. It is our first line of defense and with proper hydration ensures our health. It is important to learn and become part of the beautiful culture of water.

Often ignored in our culture, water is important to attaining and keeping beauty. Constantly feeding and renewing the microscopic organelles of our cells it is the fundamental biochemical. Water is the most important supplier of an endless and reliable rejuvenation.

So captivated are we by the unattainable aesthetic values offered by modern day beauty merchants. We ignore the fact that water is the natural underlying contributor to preserving firmness in connective tissue. Hydration keeps the integrity of healthy skin glowing in a way that no makeup or product can mimic.

The trend in chasing cosmetic cures is in finding a system that will deliver the appearance of tightened and youthful skin. Its successes lie in the use of natural renewable resources and the absence of invasive therapies. Yet good hydration of the underlying connecting tissues is the major advocate of the appearance of firm skin.

Water to oily skin is like sunshine to a flower.

For many of us it may be the challenge of maintaining a healthy balance to over active sebaceous glands or oily skin. Consider that good hydration to oil producing cells is necessary to balanced skin. The lack of proper H2O deliverance to oil producing cells will cause them to overproduce.

Rid the surface of dead cells to reveal a renewed surface.

Another treatment for skin imbalance is chemical peels; this method debrides the problematic top layer of skin to reveal new dermis. Dermal injected fillers can aid in binding hydration to the skin.

A surprising cure for acne is rehydrating skin fully.

Acne, wrinkling, dryness, oiliness, dull and sagging skin are all substrates of the underlying absence of an optimum intake of water. Hydration allows the cells of our bodies to do the work they are designed for. Hydration of cells allows for rapid flushing and elimination of buildup in toxins, which encourage dull skin pigmentation and dark circles. Wrinkling and sagging skin becomes smooth when the complex network of vessels that feed muscle and collagen are hydrated.

The many hopeful paths to maintaining good skin are numerous; the promise of hydration in beautiful skin remains inarguable.

The Land of HOPE


On January 16, 2015, a predawn chill settled over an urban setting as if fashioned from a Hollywood film noir. First shift employees were about their business in the country’s busiest airport. Atlanta’s Hartsfield Jackson was already bustling with early morning travelers. Lively cacophonies of the happy chatter of concession stand attendants and visitors filled the brightly lit receiving areas. Steaming cups of latte warmed the hands of people scurrying to board curbside courtesy vans, waiting vehicles and noisy cabs. There was an unmistakable buzz in the air in anticipation of the first full day of the HOPE Global Forum 2015 in Atlanta.

President Bill Clinton and Atlanta’s son Ambassador Andrew Young were the keynote speakers at the event. A collection of noted and gifted friends from all over the world, spoke as one in their focus on HOPE.

The OECD (Organization for Economic Co-operation and Development) panel opened the forum. The panel discussion was hosted by Head of Multidimensional Country Reviews at OECD noted Jan Rielander. He held to rich discussions amongst an august panel who called for grass root remedies to global income disparities. Thought filled arguments reasoned the monetary and fiscal whys of overhauling global socio-economies while offering their remedies.

Facts presented from the Oxfam’s study on the prosperity disparity in advanced nations were sobering. Whether from South Africa or New York the collective of economic leaders spoke as one in expressing the need for all governments to make permeable the social membrane dividing income classes. It has grown into an agitated discussion that has become increasingly part of the global debate.

From HOPE to Davos

Brilliant blue skies served as a backdrop to majestic snow draped mountain peaks. A gaggle of hope-filled billionaires’ gathered in luxurious surroundings in a small Swiss Alpine skiing village. Financial and fiscal market makers from the world’s richest commerce participated in numerous paneled discussions about the state of global economies. Many attendants voiced an unadulterated mood of global economic optimism. Yet conversations that included IMF Managing Director Madame Lagarde centered on the mandate that that there must be redistribution of global wealth, for the sake of sovereign growth and survival.

It was discovered that a new debate on financial inclusion must exclude the rancid discourse defining this human condition…rather it should explore the what, when and where to remedies.

What should corporations and banks do to distribute quickly and efficiently money to communities in need.

When the debating ends the work of rebuilding economies of the poor should begin.

The growing surge of the poverty-stricken and the unemployed is a reality. The important framework of reconstructing the economic constructs that have trapped many in impoverishment must begin now.

Wherever the social economics refuses to mirror the plight of poverty should endure deep and lasting change.

It has taken generations to arrive at where the global economy is today. It will take generations to change the false self-perceptions of being and doing without.

In order to quickly assuage income disparities there must be Social Investment

The percentage of the globe living in crushing poverty is trending up. Middle-income families, the staple of the post WWII economy, are rapidly shrinking. Economists and wealth mangers agree that this is the dark reality of a looming global economic crisis, affecting everyone.

The great challenges that accompany the disparity in wealth distribution are not merely a moral hazard. The subject has become a mandate for social investment. Corporations as well as governments must devise methods of higher wages and availability of applied educations that serve economic growth. This uplifting of the impoverished should not only be mandated to underdeveloped nations. Rather advanced economies that have the appearance social awareness should assume the lead.

The fastest rode to economic self-destruction for any sovereign is to allow its populace to become too poor to contribute to its country’s well being. Nations’ resources can only survive and excel when its human capita has the ability to work and contribute to its trade and commerce. Without that money flow – liquidity traps emerge. A prime example of this is the struggling economies of southern countries within the Euro zone.

It is neither Keynesian nor Friedman economics. Equal distribution of wealth is common sense economics. It allows banks to grow, it allows countries to participate in lucrative fair trade agreements, and more important it assuages civil unrest.

The subject of the next OECD Global forum in Paris 2015 is “Responsible Business Conduct”.

I Love What Cool Little Nuances of Crypto Currencies Can Offer Your Business

bitcoin imagesTake a moment to bask in the realization that our universe is reshaping its self-perception, about how we transact business. The word billion became an American idiom in 1844. D. Rockefeller was tagged the first billionaire shortly thereafter. This expression to determine a level of wealth will soon become obsolete. Wealth holders termed billionaire will translate into “trillionaire” in the near future. The fastest technological advantage that wealth holders will benefit from is crypto currencies like Bitcoin.

We receive payments for our business efforts with money that carries the full faith and credit of our government. We use various online exchanges to act as placeholders for our currencies. No longer waiting for the check in the mail, we have PayPal, Alipay or various banking services to act as payment agents. Step away from current means of business transaction and step into crypto-currency world. One of the current flavors of the day is Bitcoin.

Crypto currencies as Bitcoin is a “permissionless” frictionless payment platform that only needs to meet its necessary tech protocols to deliver instant gratification.

You may ask how something like Bitcoin can be useful to your small business. As a contractor, wealth manger, crowd funder, or small business you can’t afford the necessary time allotted to complete the necessary delays in receive your funds. Take into consideration there is riches in niches where governments are still maturing. Payouts using crypto currencies by pass any delays to payouts.

With crypto currencies similar to Bitcoin, payment is immediate. Because of the extremely nascent modality in digital payments, Bitcoin and like digital currencies will take global commerce to a new world. They will move through and bypass the difficulties in using sovereign coin like a warm knife through “budda”.

· There will be no lost moments absorbed in the regulatory rules relegated to cross sovereign exchanges.

· There would be no time or monetary limits of transfer.

· No cross border politics to hamper transfer from your clients accounts to yours.

Instant gratification and you appear to own a business that is nimble and able to successfully navigate the world.

Scalability defines the success of Bitcoin or any other virtual currency.

The eventual advent of scalability and regulations is needful to success; this way come “blight on the progression of entrepreneurism”. With scalability to the level of everyday payment actors like EBay and, come regulations, fees, and subscription to virtual banking that will lessen the reaping rewards. Those billionaires taking advantage of the current steamrollers like Bitcoin will become the new trillionaires.

Any business, small or large, will be able to put that technology onto place within its operations. You will be an exportable SME in your field or service and ahead of the game.

PayPal is sticking its toe into the crypto currency world; by offering gamers the ability to use Bitcoin as payment. This type of electronic transaction lessens PayPal’s fraud exposure to its 152 million global accounts. Our newest e-megastore Alibaba is unable to participate in the emergence of the earth shattering technology. They are operating in the “We don’t own it– so you can’t use it” world of Chinese governmental regulatory systems. China’s government chooses who may own economic drivers. Nevertheless, they have Alipay which is the world’s largest digital payment processor at over a half trillion, eclipsing PayPal.

The lure of virtual currencies like Bitcoin is the ability to exist outside of sovereign control. This enables capitalist economies to shape it and take profit while it is still a nascent technology.

Bitcoin is free trade.

Read more

Keeping it Real When Writing Whatever…

lazarus2Our self-criticisms often run deep – to the casual observer. In my estimation, I have the tendency to be preachy. But then again I come from a family filled with ministers.

Now there is nothing wrong in sermonizing. Rather it helps in making your subject read real. Imagine yourself standing behind the pulpit in front of an assemblage of churchgoers as your web audiences. Their starry eyes look to you for their weekly dosage of preaching(s). This is a good way to learn how to deliver straightforward and rewarding content. Take heed it is important not to overtly sermonize when writing text meant to instruct or motivate a reader. You want the casual observer to understand or come to your way of thinking – but in doing so keep it real.

The article does not have to be written entirely in common lingo. Rather it should reflect your knowledge as a SME.

There are times when you must insert word usage that is bound only to the industry your words are serving. Every business has its own speak, its singular and distinct words that relate to the commerce. That is bespoke writing when the content addresses the professional discipline of the audience. Keep them captive because that is where you will discover the riches in niches.

When you find what you know best. Explore your own style of content that will deliver what suits best a blog, speech prep or eBook.

I love the saying “If you build it they will come”. It belies so much false optimism, because if it has no value they will not come back. So… the same goes with creating content that fails to address – reach, satiate the need of the observer to know or be amused.

It is ok for an SME or content creator to be preachy, just keep it real when writing whatever…

Do you not agree?

The New Global Sounds of Music are from Our Roots

MusicCross-cultural music is becoming as commonplace as sharing fashion styles. With new technology comes a new music that embraces new instrumentation mimicking the ancient and soulful melodies that would even feel at home in Motown. Westerners have always espoused that music is universal. Yet in our western culture, we tend to take Bach into space instead of a Tuareg lullaby or the soul bending sounds of a Tamil love song.

Like the film noir of the ‘30′s and ‘40′s and black white images in jazz memes, the new music that splashes against many shores is alive with color from parts unknown, from little known cultures and artists that are new to the listener.

Like the German-Japanese sound magician Naoki Kenji – his supernatural keyboard artistry is home to the flavor of Japanese dissonance. Yet the harmonic drive of acoustic base and melody is at home anywhere. His influencers are Al Jarreau and Ivan Lins. His music has enjoyed celebrity status in Japan, Europe, and the US.

Artisan Praful is a German whose real name is Ulrich Schröeder. He began creating jazz as a small child. His acid jazz rhythm has stayed at the top of charts for a record-breaking 70 weeks. He lives near Amsterdam and is master to a host of instruments including the saxophone. His influencers are John Coltrane and Charlie Parker. He has a special affection for Pat Metheny’s earlier work, the syncopated beats of Brazil.

Susheela Raman is a Tamil born in a small town in northern India. She grew up in London and has the vocals of a Dionne Warwick. Chasing the soulful harmonics of Reggae in her traditional cultural songs has garnered her success as a movie sound track vocalist with a huge global following.

For thousands of years, a tall, elegant people roamed the ancient deserts of Northern African. They are the nomads and proud people of the Tuareg. Once called the blue people, or people of the blue veil, their tribe is home to gifted guitarist and singer Bombino. Now that his tribe has come under Islamic fundamentalist rule, Bombino risks his life to bring music to the world. He and his friends learned to play guitar by watching films of Jimi Hendrix and Mark Knopfler.

“The curious beauty of African music is that it uplifts even as it tells a sad tale. You may be poor, you may have only a ramshackle house, you may have lost your job, but that song gives you hope. African music is often about the aspirations of the African people, and it can ignite the political resolve of those who might otherwise be indifferent to politics.” -Nelson Mandela, 1st President of South Africa