He Made an Ordinary Remark for an Extraordinary Audience

canstockphoto19595397 bankingSatya Nadella’s reply to the growing awareness of inequality among women leaders in technology at the Grace Hopper Celebration was an ordinary response; if the listeners comprised a unique cultural circle. Nevertheless, the ordinary commentary fell on the ears of an extraordinary audience. There is an expanding subliminal sense in humanity for social parity that will shape global socio-economies for generations.  Let the truth be known that if Satya were not CEO of the globe’s largest software company…his unfortunate audible would go unnoticed. He said…

On October 9, 2014, while speaking at the Grace Hopper Celebration, a women’s technical conference, Nadella stated: “It’s not really about asking for the raise, but knowing and having faith that the system will actually give you the right raises as you go along,” Nadella said[37], according to a recording on the website of the event, the Grace Hopper Celebration of Women in Computing.

“Because that’s good karma,” Nadella continued. “It’ll come back because somebody’s going to know that’s the kind of person that I want to trust.” – Wikipedia

Thanks to the modernity of technologies such as tweets and Facebook connections, those unscripted utterances went viral instantly to millions. Mr. Nadella’s commentary was in response to a highly charged political nugget. His talk was classic if you follow many age-old Asian ideologies.  The sentiments driving the words were not meant to garner support of the inequity or to ruffle feathers.  Rather it was meant to teach and assuage. Worldly commerce now dissolves sovereign borders creating a new need for serious social studies. How do we shift into the new norm of “political correctness”?

In the late 1980’s, when the EU was still just a suggestion, many economists pondered whether the fact of variance within cultures could create a “more perfect monetary union”, a monetary system that would rival the dollar.  The cultural divides between southern and northern Europe seemed obvious then.

The concept of “moral hazard” has become the great bell weather in how the ECB and Northern Europe will conduct the monetary reconstruction of the current liquidity trapped Southern Europe.  If regulators of shared monetary systems built on post war economics, struggle to regulate within western culture’s social diversity. How do we build a bridge of understanding amongst our thought leaders on how to think before addressing the most fundamental of global cultural norms?

Universal C Suite occupiers grapple daily to avoid such political moments.  Rest assured that these tiny parcels of time are unavoidable. Going forward there are varied cultures that compose leadership within global commerce giants that dictate how our socio- economies will behave.  It is needful that business leaders become culturists and learn to think and listen in global ways. Their audiences must learn how to listen, and then appreciate the richness of our multicultural world while making allowances accordingly.

China’s Modus Operandi to Create Captivated and Motivated Project Stakeholders


canstockphoto19595397 bankingWith acknowledgement and deep appreciation for those economists that embrace the concepts of rolling oligarchies. We should note China as the biggest of players in these socio-economic systems. Her continued business growth and expansion within BRIC peers is unprecedented and stands as a reluctant model for how successful projects can emerge. Government controlled Chinese businesses enhance its GDP through wealth generators beyond their borders. They do this by practicing old proven methods of sound project management.

When China owns an intimate understanding of how a targeted government behaves in response to local socio-economic issues. It reveals that sovereign’s strengths and weaknesses. This opens the door for China to ensure future successes in business exploitation.

As a project manager when constructing a knowledge base of the external and internal dynamics, you track their affect on your targeted business niche. This keeps you ahead of competition and successfully meeting benchmarks. It is all in how you use this knowledge while anticipating your clients’ future business behavior. Capitalizing on those responses that lay hidden from casual observation is where China excels. This brand of business conduct offers an alert project manager a unique opportunity to shine.

If your client’s business is dependent on the availability and/or price of raw goods – become acquainted with their peripheral sources. Monitor market movements and be prepared to hedge any future agreements based on your expanding knowledge. Like all countries – every business houses strengths in natural resources and weaknesses in supply and demand. This is also useful in creating hedge opportunities when using trendsetter models and predictors.

China uses underdeveloped bio-diverse hotspots as hedging tools for its global expansion needs. This type of commerce building, housed within struggling economies, serves as one of the best models to gain supremacy in the business of project management.

For example, a current Chinese project dictates an outcome of an integrated Southeast Asia, and continued growth of its influence in South African. These struggling economies find that Chinese businesses continued use of the Yuan fundamentally changes their country’s economics. The nations that compose Southeast Asia and South Africa are bio-diverse hotspots and emerging markets. Use of China’s Yuan contributes to the devaluation of their domestic currency. China’s socio-political and local marketing strengths increase. They gain a captive and increasingly dependent audience of consumers.

Your growing list of successfully completed projects becomes by proxy your personal currency. In creating smooth transitions, debuts, generational upgrades your brand of project management usurps the competition, you create a captive customer base.

When leading small or large projects – a one-size fits all approach only lessen the chances of success. Worse, it creates a project manager that leads in mediocrity. Learning to read market fluctuations that are crucial to your client base creates in you “controller of data wealth”. This behavior captures the imagination of C suite policy makers.

If your client sells flat screen TVs then you should track market behavior of businesses that produce light emitting diodes. Go a step further and investigate chemical firms that drive the largest market share in synthesizing AMOLED (active-matrix organic light-emitting diode) a plastic formula used in trending technologies. The price of raw goods dictates bottom line health. Monitor global pricing and the regional geopolitics that affect production of raw goods.

Your ability to anticipate changes to supplier pricing and/or demographics will not only ensure successful project outcomes. It will offer you the opportunity to share information that may hamper your clients’ success in meeting its business obligations. You will find that motivated customers will repeatedly defer to your project leadership. More importantly, this knowledge defines you as a SME. Your portfolio of project leadership skills will grow diverse.

A mindset of diversification and knowing your market should be part of your business mission.

Knowing what drives and regulates your clients’ commerce is arguably one of the most important skills in keeping ahead and anticipating thereby creating a growing list of successfully completed projects.

While seemingly disparate, these anecdotes reveal a project lead model that mimics China’s modus operandi in realizing its global business ambitions. It is a commerce model in how to create captivated and motivated project stakeholders.

Your Evolution as an Occidental Freelancer

Working as a freelancer encompasses many highs, one of them (if predisposed to solitary employment) is having the ability of working alone. Another is the pleasure of being of service and a contributor to many different creative people and types of businesses. Yet it can be very lonely as well.

stephan and beachFreelancer as a title infers long hours of laboring your own pace while engaging in many responsibilities. It is hard to avoid long hours that turn into long days absorbed with the completion of projects with stern time and scope parameters. Often ideas will arise for services that you may not offer. Perhaps you lack a particular skill or simply not have the time. This is the opportune moment to think of working with others.

Collaboration or “the act of working together with one or more people in order to achieve the same goal”, is worthy of consideration. Just as your talents are highly specialized, so are others. All service providers have a common goal, to achieve excellence for their clients. To that end, working with others is a worthwhile undertaking.

It starts by understanding what your talents are. Network with others in your circle and discover how their gifts stack up in relation to yours. Absolute compliance to agreements is understood before assuming shared work. The results can be a highly customized product or service.

Toiling as a single force can be a boon to your bottom line and your clients’ commerce. Whether it is a commitment to an ongoing big project or the polishing up of small ones, conjoined administrative responsibilities with clearly devised and equitable payouts can equal total success. You are becoming a viable corporate entity in an uncompromising business world.

Competition is another good reason why freelancers should work in partnership. As a group, you are forming a powerful talent pool. Your group of specialized freelancers is mimicking a larger formal corporation. That under ordinary circumstances could mean a costlier contract for the client. As a group, you comprise a broader less expensive skill base.

Build a network of associates. Use a scalable and customizable web-based network like Google+ or LinkedIn. Grow your network by participating in online chats in order to share project news and collaborations. This is also a perfect place to leave professional feedback for each other.

Great reviews from peers on a job well done can be priceless. In addition, it can be a place to acquire impromptu needful backup for backlogged work and to free up needed time for fellow members.

Remember to keep in mind some common sense approaches when networking with other freelancers. Think to collaborate with contractors that you trust. Who would play well within the group culture? Having skills in common is a plus, but coming together with other freelancers entails joined responsibilities as well. You must be prepared to step in and do your part or fill in when needed. Your special network of SMEs is a growing business – treat it as such. The evolution in becoming a strong alliance of specialized occidental freelancers can be very rewarding

Your Creation of a Motivated Agile Organization



Preserving a traditional attitude in how any commerce system continues to run smooth and efficient is often the fastest avenue to the decline of any business. Wisdom fails when a company’s leadership forsakes allocating time in exploring new and better ways to employ their assets, therefore growing richer. The sin in this is getting so comfortable in the process that we neglect to conceive scenarios where day-to-day difficulties are occurring within the economic fabric of the company or the market it serves. This structural process can fail a firm’s future. Successful or not an organization should never get too content in their practices. Market requirements change.

This requires research.

The demographics that affect your customer base will change. It is a given that groups of consumers get older, have new requirements, new technologies. These evolutions change how you run your business, altering how your clients consume. Conversely, because we live in a global society of wealth building product and service consumption, other businesses will duplicate your success. Depending on your product or service, a business can face a movement of patrons to new offshore businesses. Although the nature of some services may not be “offshore-able”, staying abreast of needful changes is wise. It is important to imagine and embrace the predictabilities of transformation, which is constant.

Project Managers can forecast, but the net has to be cast wide using imagination.

Project Managers are trained to anticipate change and use the age-old tool of projecting. However, natural calamities are unpredictable and fluctuations in global trade unforeseen. In order to keep satisfying the commitments to clients, your business often depends on the health of other businesses or local economies. Interruptions in deliveries or price fluctuations of raw goods can mean a disruption in business productivity. Depending on the severity of the disturbance, this is a period where a firm is tested most. It is important to develop stress tests during times of plenty. Forming development teams to stress test while your firm is healthy is not unreasonable.

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This is especially true for large and mid-size firms.

When a business organization is large enough to form pockets or divisions with the sole purpose of successfully completing a single task, the fear of becoming redundant is pervasive. The fear of job loss is real. Whole groups within your firm consumed with the objective of project completion lacks objectivity. When a firm’s work groups behave autonomously, the ability to be agile or to initiate quick procedural changes diminishes. The lack of imagination to moderate or alter a prescribed procedure is common. Rather their focus is goal oriented and regulated. A responsive team trained in the implementation of well-planned responses to unforeseen crises or changes in markets is what your business requires. This team has little need for constant regulation.

They possess the nimbleness to adjust to the changes in the markets that your firm depends on to remain healthy. This goes a long way in maintaining your market currency; therefore increasing your business success.

Business processes must be organic in order to continue to be wealth generating.


The Evergreen Inner Sanctum of Hawala Wealth

canstockphoto19595397 bankingLike a Greek play, the inner sanctum of the 1% meme is a melodious and harmonic chorus droning across the globe. The rhetoric has become common but the message obscures the realities of a true growth in wealth…shadow banking. Like a green shoot of new grass emerging between the cracks of an urban sidewalk. Shadow banking is expanding beyond earshot or sight. Obscured by white noise that renders it out of news media range it remains an enigma. Its moniker is absurdly descriptive. Shadow banking is unregulated activities by regulated institutions. It serves as a very important structure within the global economic stream. However, like the “Mighty Mississippi”, this monetary river rushes into the hands of ideological extremists all over the world.

Hawala or Hundi

Regulated global monetary exchanges are growing richer while participating in money laundering of terror donor funds. Funded in the billions from sovereign and business leaders these dollars transect borders. Creators of instant billionaires their ever-greening inner sanctum of wealth has become the driver of the burgeoning bottom lines to government reserves.

This green bubble feeds the economic stream of all our lives in every developed nation. It underlines the economic fabric of those of us living in foot tapping porch homes to Wall Street. Yet few of us know of its existence.

Doing its work as an undercover agent of monetary exchange the societies of Hawalas is exclusive. Those actors that serve as go between and the gatekeepers are the Hawalers. In support of the horrors of radical and bloody ideological social reengineering, no federally mandated agency sanctions its money exchanges. Hawala dealers function within centuries’ old code of ethics reliant on trust between ethnic tribal unions and families. If they were recognized as a sovereign nation, their GDP would rank among the highest.

We can enjoy a stimulating debate on whether hawaladars are or have been a needful economic structure. Because the purchasing power of terrorists and their organizations serves as the underlying structure of major economies. These funds earmarked for terrorists proliferation hourly navigates its way into regulated sovereign banking.

The “politicalization” of Hawala by rich ideologists is rapidly becoming problematic. So how do you track and punish those that traffic in money laundering? You introduce the regulated offender to the scales of justice. You punish the participating institution thereby staunching the flow and minimizing the number of laundering havens (BNP Paribas). Nevertheless, how often does the politics of the locale, especially in underdeveloped nations turn a deaf ear; nay they sanction the religion of Hawala economics.

The role of transnational watch dogging of Hawalas has changed its face and developed strong regulatory muscle. It resembles the Eurasia Group of the Financial Task Force (FATF).

Eurasia Group of the Financial Action Task Force (FATF) is being embraced and forming new partnerships in its motivation to drive Pakistani Hawalas from the borders of neighboring countries. Somewhere in the vast and complex dendrites of the Hawala connectivity, someone has discovered that the only pathway to circumventing monetary funds to terrorists’ hands is to clamp off the artery that allows it.

Nevertheless, the realities of a dynamic organism are that it creates what biologists call an anastomosis. Like a blocked blood vessel, shadow bankers will circumvent an obstructed avenue of exchange then invent a new way to meet hawala needs.

Crypto-currency enters from the wings offering yet another popularized avenue to the swift expediency of money transferring, from one unregulated hand to another. However, that is subject matter for another posting.

Keep Your Nerd at the Door



Content or article ideas come by way of media headlines in every genre.  Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in how to insure that the words and ideas actually convey what you do for a living.  In creating your website content, draw a line of a particular trending subject on how it relates to your commerce offerings.

For example, Google shares may be trending up because of the acquisition of a new technology. That technology may be a tool that you use for customer fulfillment. Project those thoughts of how your business is ahead of competitors. Use captivating call to action words.

The most difficult part in presenting fantastical ideas into content is to present your accepted wisdom in clear unambiguous terms. Keep your nerd alter ego at the door.  If you have a product or service to sale – just say it. Being too technical or roaming too far into the weeds when explaining what you have to offer can lose an important moment….capturing the imagination of your new patron. 

Keep your nerd at the door and keep it simple.

Sweet Confessions of a Maturing Body Builder

meretneith video1Muscle moving under smooth skin shiny with pearls of sweat always accompany those pleasurable hours of hard workouts. Let us speak truth about the maddening rush of endorphins that plague our loins during hyperactivity. Bodybuilding and wired workouts serve to be a time of meditation that relaxes the spirit and feeds the libido. Not everyone seeks to find his or her meditative centers in serene stillness. Many of us discover it when developing taunt bodies and smooth curves. They come as an added bonus.

There are memories of times when applying earnest effort in learning proper running. The esthetics of pure form and the often-obligatory spiritual poets’ readings at the end of a five miler never offer up the same pleasure. Circuit training often included a couple of miles of running between heavy lifting. But alas, it was the sheer pleasure of muscle pumping that brought the spiritual center back…that relaxed the body for sensual exploration and freed the mind.

In monitoring the progress of physical form resulting from bodybuilding, we are often led to the shadowy depths of hedonism. It does not lessen over time nor bow before wisdom. We are drawn to the mirror as if a deer caught in headlamps. Gazing at sinews now visible will produce smiles of appreciation. Body flexing takes on a new meaning. It becomes addictive. Once in training mode no day passes no meal eaten without thought of how long too the exertion and what foods to consume, all to recall the pleasure of it.

“Endorphins (“endogenous morphine”) are endogenous opioid inhibitory neuropeptides.” – Wikipedia

Liberated by a gland in the Central Nervous System called the Pituitary endorphins floods the blood stream during mental stimulation producing a feeling of euphoria. The release of endorphins enhances the collection of feelings that saturates our senses during moments of sexual excitement. It originates inside us. Opioid affects our bodies during meditation and for some it surges while participating in extreme sport. Most importantly, it also calms the system, regulates the beats of our hearts and stirs the loins – preparing them for blissful release. So muscle stimulation is not only healthful it is necessary to growth and maintenance of the body. As the surface of the skin releases moisture for cooling, the brain begins to listen to the mind while promoting beauty.

Throughout our lives, sinew remembers. Muscle cells do not dissolve during a body’s maturation – they merely flatten from lack of use and nourishment. When we stress, allow debilitating thoughts or anger in defense the brain orders the liver to liberate fat cells. Filled with water and lipid fats they are voracious. They settle under the skin and roam our arteries. With shackled minds and low spirits, we diminish our production of endorphins. Nevertheless, when reawakened matured muscles cells spring once more to life.

They proudly retake their position. Supreme and efficient strong sinew forces life changes. Only strong physical activity, high quality protein and an active mind keep a beautiful muscled body happy. Training young or mature muscle is the quickest way to sensual beauty.

With time, the sweet confession of being a maturing body builder becomes a pleasure.

“Education is not preparation for life; education is life itself.” John Dewey

Nigerian girlsAll over the world each day, tiny feet move playfully over schoolhouse floors. Behind the bright laughing girlish faces lives an eager spirit ready to learn the wonders to come. Few know or understand the cruel avoidable horrors that are ahead. Their male counterparts will bring dreadfully short the future of any education. Today in Nigeria, the common simplicities of the rights of respect, love and above all an education are denied its girls. Like a huge grotesque mirror, this meme reflects across the globe. The oppressors know how wisdom grows. The act of learning becomes a socio-economic leveler. It frees the mind to drive the brain to perform feats yet unknowable. In pockets of the world male dominated Islamist slaughter, set afire, maim and enslave girls that dare to learn.

“If you strike your hand on his chest, you know where a person’s life is,”~ Ilu Igbo.

What better way for the Boko Haram to create deep unspeakable fear in the hearts of Nigerians. They steal young women and girls thereby becoming the destroyers of Nigeria’s future.

Our heads of state too frequently explain away the lack of urgency in their responses to the daily outcries to stop the horror. Yet their explanations resonate as weak and apathetic in light of a growing acknowledgement. The global populace is becoming aware that terrorists are using young girls as tools of war. The rights of sovereign politics and religion hold sway over the rights of poor women. The sanctification of female sexual enslavement and cruelty has become an integral part of the underlying economic structures of most countries. This underpins the global monetary system.

The invisible hands of financiers who support various fanatical regimes are plentiful. Many are transnational governments with interrelated economies. Simply put terrorism and female slavery are big business. With huge buying power, they purchase and sell leadership that ignores the atrocities. Every country has a share in that pie of the extreme economics of female ostracizing. Nigeria is rapidly becoming an important hub for trafficking of kidnapped girls. Its expression of extreme Islam is the Boko Haram.

They preach a revised dogma of the Qur’an to draw rich donors from countries that embrace the doctrine. Yet many donors are unaware that those funds are finding its way to extremists’ leadership. Still more often simple crimes of kidnapping and bank robbery also swell the wealth of terrorists and their followers. Because of the global crackdown on money laundering, organizations like the Boko Haram have found very creative ways to house their finances.

Terrorist cells have grown in number. Therefore, many participate in hawala a form of trust banking. It is very hard to estimate the true monetary value of terrorist groups like the Boko Haram. Cash couriers move money or operate along margins of the traditional financial systems. The monetary cost to inflict terror is great. An estimated 60 trillion dollars in extremists’ organization money has weaved in and out of transnational traditional or shadow banking institutions. The payout to the donor comes too often in the form of trading of human flesh. Selling human sex slaves is a $32 billion a year business. That averages about $90 per head.boko haram

The young girls taken from their school in Nigeria under the cloak of night were in all likelihood for selling. In essence, extreme Islamists have control of a large economic base that spans the globe. It influences governments and corrupts leaders. Unfortunately, bias cannot be legislated. Nevertheless, well-enforced laws can mitigate its outcomes.

“If you strike your hand on his chest, you know where a person’s life is,” ~ Ilu Igbo.

Narendra Modi A Man for All Reasons

modi3The handsome olive face framed in brilliant white hair preaches words that make real a vision of sovereign pride. His utterances brings into stark relief that the largest democratic country in the world is a very diverse and old culture. The Chief Minister of Gujarat and proposed new Prime Minister of India Mr. Narendra Modi’s agenda are to create a united country. This has traditionally presented an unrealistic feat, one that the most sanctified of mind has found impossible. Yet by all appearances and polls, the majority of India across all demographics embraces his promises. For a very long while, few leaders of his ilk have come this way in India. Crowds young and old, rich and poor from the most humble towns to large urban hubs listen intently to his every declaration. Yet his detractors are many and very vocal.

In articles that resemble poorly crafted movie scripts his opponents wax about his estranged wife, Jashodaben Modi. Perhaps the most egregious and divisive rhetoric is the allegations of his involvement in the 2002 Gujarat Hindu- Muslim massacres. After years of investigation, the courts absolved him. Yet the mood of Indians in this the country’s most important election for generations yells loud and clear for change. Mr. Modi embodies a new chapter waiting to be written in Indian history. One of the roads to the realization of this commitment is the renaissance of India’s infrastructure. The duplication of his success in the creation of an economically vibrant Gujarat is where the Securities and Exchange Board of India (SEBI) and India’s economic leaders are placing their hopes.

The renewal of public works is a proven means of creating a healthy economy. Not only will it address security issues, new infrastructure connecting India’s vast domains will serve as a means of cultural unity while serving to strengthen its liquidity. A post war America was introduced to a very similar concept. The birth of the Federal Aid Highway Act of 195 ushered in a new period of American global dominance.

On February 1955, the 34th president of the United States Dwight W. Eisenhower argued his case for why an improved national infrastructure was necessary to the well being and success of his country. During the Second World War, it was a lesson learnt from the Nazis. President Eisenhower said in part.

“Our unity as a nation is sustained by free communication of thought and by easy transportation of people and goods. The ceaseless flow of information throughout the Republic is matched by individual and commercial movement over a vast system of interconnected highways criss-crossing the Country and joining at our national borders with friendly neighbors to the north and south.

Together, the uniting forces of our communication and transportation systems are dynamic elements in the very name we bear–United States. Without them, we would be a mere alliance of many separate parts.”

The outcome was the creation of the Interstate Highway System authorized by [11]the United States Congress. It was later coined the National Interstate and Defense Highways Act of 195 on June 29th. This act also paved the way to the synthesis of the internet.

Many Separate Parts

It is clear that Mr. Narendra Modi’s successful urban renewal of Gujarat has drawn new business, foreign investments and stimulated employment. Business leaders are indian-cityhoping to recreate this on a national scale. It would mean a structural realignment of political, social and more importantly the economical face to all of India. This is a mighty lift. As sovereign leader, the agenda is for all Indians to own a sense of economic parity. Mr. Modi’s only obscurity is how he will shape India’s role in global foreign policy.

Clearly to become the leader of the world’s largest democracy – one must embody a clear understanding of complexities of global politics. Contending with an ever-reaching China occupying one border and the security issues associated with Pakistan and the Taliban, Mr. Modi’s path is difficult. India is the largest importer of arms on the globe. Its biggest supplier is Russia with the United States coming in second. Although India currently owns the largest military budget ….their military still lacks solidity.


Stephen Cohen, Senior Fellow, Foreign Policy, at the India Project at Brookings Institution observes that Mr. Modi has an agenda to create in India a top tier global political and economic force. A vision shared during leadership of the first Prime Minister of India Jawaharlal Nehru. Under a recent accord, China and India are currently hashing rhetoric for a safe and peaceful sharing of borders. Political observers have noted Mr. Modi’s warming relations with China. This may force a realignment of political partnerships with the United States. Yet China is also looking to the west, in its relationship with Angela Merkel and Germany, for its own sense of economic realignment. Mr. Modi’s foreign relations skills will be tested.


India recently paid Russia, its biggest arms dealer, to supply Afghanistan armies in the wake of the removal of foreign forces. India and China are nervous at the prospect of a reconstitution of the Taliban and other Islamist extremists. This action will aggravate an already often tedious and hostile relationship with their “next-door” neighbor Pakistan.

Russia’s Vladimir Putin may find that meeting India’s request may prove problematic under pending restrictions from NATO. His insurgence into Ukraine has prompted NATO to impose deepening economic sanctions, initially meant to starve financially an already slowing economy.

With a country still holding to its sectarian grief and dynastic politics, Mr. Modi endeavors to lead India into era global leadership. Yet this centrist political leader must learn to assuage the constantly shifting and difficult politically economic dynamic. Like watercolors Asia and the Middle East’s political landscape is “amorphic”. India’s next chief of state will borrow the outcomes of futures base often on a single decision. A progressive India fueled by a changing populace will influence and shift global socio-economics.

A wise Indian leader understands that real wealth lies in its huge human capital. It is the truest measure of India’s GDP.

Why Creating Tasty Website Content is more tempting than a Cinnamon bun

canstockphoto20468862The time it takes for you to sip on that delicious latte’ and munch a warm sweet buttery cinnamon bun, your website business can generate new leads…new business associates. All of the hype about SEOs, the power of clicks and the traffic generated on iDevices is all-true. Yet the reaping of success is when that truth results in a burgeoning client base. Your patrons will instantly respond to your verbal outreach…” Give us your tribulations and we can make whole your business needs.”

We all toss and turn at night, get up early and ruminate on what magic source will bring our businesses to the light and the masses…or clients to our website door. Once conveyed that offer to help can be as tempting to your new and old customers as a warm Cinnamon bun. Express that promise through well-worded inbound marketing, and you have a winning formula. It is important that your potential fan base understands how you intend to help them. In doing this, you are creating that important business reputation currency.

A concise well-written email campaign in conjunction with social network sites is important to achieving success. In today’s world of constant 24/7 information streaming. Web content and targeted email streaming must be instantly engaging and information loaded. Word count…counts. Keep the details of your premise short and sweet. The concept of information over load is a thing that has passed. Commerce movers are looking for ideas and solutions that come rapidly with sound data to support the deeds of their business.

An inbound marketing campaign pointing the way to a well-constructed landing page should contain well-placed CTAs or call to action words. This wins immediate attention. Find your proper niche by running your own small marketing campaigns using social media sites. Get analysis of what colors and graphics garner the most clicks and how many of those clicks prove actionable. Learn how to use winning affects for a website button to gather a favorable audience reaction. The subtleties in using page tints when posting content will bespeak your innate ability to understand the needs of your reader. No static page to land on rather beef it up with sliding graphics. It draws the eye while engaging readership to an important message. Reinforce your bona fetes as source expert with statistical numbers and source links.

Just as you study the data analysis of your marketing campaigns, your appreciative customers peruse then use that analysis for their businesses as well. With simplified numbers and graphs, it serves as actionable proof. This translates into instant gratification.