Pay per Read or Exploitation?
Pay per read success comes to the writer who is a compelling storyteller or weaver of cliffhangers.
I have received more than a few questions this week about Amazon’s pay per read. Its guidelines detailing what authors are included in the pay per read system are purposefully obtuse. Word about Amazon’s Kindle pay per reading was released in the months following a settlement resulting from a legal contention between Amazon and MacMillan eBooks. We explored Amazon’s then proposed addition to its Author Page in a previous ChapterSee article. Although pay per read is not a new concept to digitalized media it is new to the authors included in Kindle Premium programs.
Currently limited only to KOLL (Kindle Owners Lending Library) and KU (Kindle Unlimited) authors, the Kindle pay per read has become a hotly debated topic among authors.
Even though Amazon states that, these royalty changes were a result of author feedback. The harsh reality of the poor relationship between the marketing giant and its authors remain. Authors argue as to whether it is a boon or another avenue of exploitation. Amazon has it spot on in how it has worded the rules of engagement. There is a distinction between what authors may and may not participate. At present authors under contract who have royalty-sharing agreements, do not qualify. Amazon is hoping that Indie authors’ participation increases in the program.
I hope that with future success the program will become more inclusive. Authors wanting to the “un-enroll” from the KU and/or KOLL program need only visit their Amazon Bookshelf. The pay per read system of calculation is simple.
Designed to begin tracking the reader’s engagement from the first page, Kindle Edition Normalized Page Count (KENPC v1.0) decides the page calculation across genres and devices. It is important to note that KENPC gages page count on standardized settings for font, line height, line spacing. Although page graphics is included, you cannot cheat using overly large fonts or double spacing. It is good to know that WordPress has introduced another version of a pay per read plug-in created by Plenigo and others.
As many artists have discovered. Royalties generated by per click digital sales will appear at first smaller. Nevertheless, in reality your writing style can garner a steady stream of income.
Pay per page will separate the wheat from the chaff by bringing attention to engaging authors.
For independent writers and larger publishing houses, it can be an important cog in the digital media machine. The pay per read system of payouts does not reward the epic length novels versus smaller ones. A reader can become disengaged after a few pages into an epic novel. Yet discover a novelette that is compelling to its end. The more skilled the writing the more pages read. For this reason, pay per page can become an important marketing tool for prolific authors seeking to grow a fan base.
The Amazon announcement reads in part;
“The author of a 100 page book that was borrowed and read completely 100 times would earn $1,000 ($10 million multiplied by 10,000 pages for this author divided by 100,000,000 total pages).
The author of a 200 page book that was borrowed and read completely 100 times would earn $2,000 ($10 million multiplied by 20,000 pages for this author divided by 100,000,000 total pages).
The author of a 200 page book that was borrowed 100 times but only read halfway through on average would earn $1,000 ($10 million multiplied by 10,000 pages for this author divided by 100,000,000 total pages).”
Authors will make money with pay per read and ChapterSee will always be here to answer your questions.