“Consistent Emotional Labor”

Defining authenticity

 Today Seth Godin was in my email box and that’s a normal good thing…it’s my wake-up words for the day. Sometimes his commentary rings clear and at others it comes just clever. But today it came spot on.

Seth Godin’s comments on defining authenticity as doing what you must with panache. Since writing every day is what I must and is my pleasure. A smug smile hung on my lips while digesting his words.

If hanging out at the beach I am either writing or jotting down thoughts for composition later.

Before writing for a living I searched for reasons to compose in previous employments where writing wasn’t the mandated task. So, I know of days when composing relevancy has its moments of challenge.

In our drive as business writers we stifle our egos into whatever business or client we’re writing for. I wondered just how does a writer truly brand themselves.

The reveal for me, in this Seth moment was this,

“We call a brand or a person authentic when they’re consistent, when they act the same way whether or not someone is looking. Someone is authentic when their actions are in alignment with what they promise.”

Composing copy each day with words that titillate, captivate, make a reader salivate is not always easy. But if you enjoy writing, if you’re compelling incentive is to create prose, if every fiber of your being looks forward to putting pen to paper…then self-branding should come easy.

If thing one is writing as your raison d’etre, then thing two is where branding should become inevitable.

How, for me, does the term “consistent emotional labor” apply to the everyday job of composing content.

A writer’s choice of terminology and style reveals their brand. It becomes a brand by way of consistency. Whether selling compelling innovative copy, that motivates, or drive quant data solutions.

We must scrub our thoughts each day for words that compose thought filled and rewarding content.

Showing up with great copy every time makes your style of writing shine through. That to me is branding wrapped in “consistent emotional labor”.

 

The Earth May Come to an End But Marketing will Survive

 

Imagine preaching to a global audience in 2017 that the Earth is flat. And while imagining, did you know that the Rapper B.o.B is the iconic voice of this growing movement. He’s crowdfunding and promoting this premise. What’s most amazing? Is that there are more than a few willing followers ready to embrace his “reasoning”.

Now….I realize that we live in a world where intelligence often diverge onto paths of – shall we say – unintelligent rambling. But this gifted artist has set upon a vigorous campaign to enlighten the world. He goes so far as to propose that NASA covertly guards earth’s flat borders.

This bit of news caught my attention because of the sublime simplicity in its proposition and the admirable ROI. Obviously, what this artist is promoting is absurd…but his marketing efforts are working…people are listening.

Perhaps we should rethink our content marketing strategy.

I’ll name this marketing concept “the flat earth hypothesis”. People need to believe that there’s something new and exotic in their world, even if that thing is a misconception from uninformed eras.  But clearly, this is where a business story can become a best seller.

And then there’s the reality of hurricane destruction.

Global financial markets wait with baited breath for utterances from the world’s money regulators. Janet Yellen, Mario Draghi, Mark Carney, Ben Bernanke, Christine Lagarde to name a few. They are the guardians of the stuff that dictates the behavior of money.

20 years of BoE independence

While the world evolves around economic downturns and corrections, a relative few global banks have acquired an ever-expanding independence. Long ago governments relinquished their ownership of banks. Although regulations and regulators act as overseers, the world’s largest, banking institutions have become the rock stars of cultural and societal influencers.

There are a few things to consider post Harvey, Irma, and Maria as a Content Marketer whose business depend on the availability of money.

Thing one is that you know the current nature of your client business or market niche performance.

But the advent of destructive storms has and will unleash new money into our economy. The rising cost of replacing destroyed infrastructure will last for decades. Rising cost of rebuilds will tax insurance and government coffers.  In the role of marketing professionals, tasks of exploring new and testing old channels will also change.

Following the golden brick road

The will of the banking sector will hold sway and content makers should prepare for increased marketing dollars.  Financial shifts within the ranks of consumer giants like Home Depot and Walmart is a given.  But there is more to this story.

Insurance companies will alter their marketing strategy to attract the more fearful consumer. Banks will direct the consumption pace based on market sectors. 

Thing two, where in the feeding chain are your clients. And are they in need of stepping up their content marketing campaigns.

Up and down the manufacturing food chain…lumber, machinery, metals for tools, real estate markets, changes in financials, and the flow of cash will impact fuel consumptions and consumer buying.

All these things influence businesses large and small requiring new content marketing strategies.

Just sayin’

 

3 Ways to Keep Your Nerd at the Door While Keeping it Simple.

Content or article ideas come by way of daily media headlines in every genre.

Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living.  In creating your website content, discuss a storyline choosing trending subjects that relates to your commerce offerings.

Write an article, exampling how Google is trending because of acquisitions or new technologies. The great reveal is how that bit of news pertains to your product/service performance, perhaps a useful tool for customer fulfillment. This reveals how your way of doing business is proactive not reactive. And then use captivating call to action words.

The most difficult part in presenting fantastical ideas into content is to present your accepted wisdom in clear unambiguous terms. Keep your nerd alter ego at the door.  If you have a product or service story to sale – just say it. Being too technical or roaming too far into the weeds when explaining what you have to offer can lose an important moment….capture the imagination of your new patron.

 

Is a writer’s’ raison d’etre inherent or created?

Call it a penchant, talent, gift, or raison d’etre the difference between a good writer and a person that creates a compelling read doesn’t always come with a formal education. But can a formal education be that something that can awaken the hidden promise? Or simply be the supplier of the tools in making a chosen craft more employable. The percentage of award winning writers hailing from schools with good or excellent communication curriculum varies across genres. We would be hard pressed to prove that a Pulitzer Prize winning story was the result of an expensive education – although it may help. Could a professor educate passion into an ardent student and give birth to a Pulitzer epiphany?

“I felt that I had to write. Even if I had never been published, I knew that I would go on writing, enjoying it and experiencing the challenge.” – Poet Gwendolyn Brooks

She wrote 75 poetries and was awarded the Pulitzer Prize for her poem Annie Allen. Gwendolyn Brooks attended Wilson Junior College in Chicago where her family moved during the great migration from the south. She like many writers of that time was unable to attend top tier schools yet gifted to the world some of the greatest literary works. Her poems moved the hearts of a nation and earned her many literary awards. Gwendolyn Brooks did not learn writing skills from a top tier school. But her body of works opened the door to becoming a celebrated professor within the halls of leading universities.

I met her a few years before she left us. The encounter found me only able to repeat utterances of gratitude while she offered a brilliant smile and warm words of encouragement. Later she sent a small autographed book that I still treasure.

“I cannot and will not cut my conscious to fit this year’s fashion…” Lillian Hellman, May 19, 1952

Lillian Florence Hellman was born in New Orleans, Louisiana, she studied only two years at New York University and attended a few classes at Columbia. Yet celebrated for generations as a supremely gifted and best known playwright and writer. She was most impactful as a playwright. A few of the most notable were the Broadway hits The Children’s Hour, later brought to movie screen and The Little Foxes that also became an award winning screenplay. My favorite was Julia. Her prose was compelling and still stands as a beacon to what can be achieved in creative writing.

Anne Rice, born Howard Allen Frances O’Brien became the most read author of all time with over 100 million copies of her works sold worldwide. Known as an American gothic writer she received her education from San Francisco State University. She expresses her craft in several pen names. To name just a few, Ann Rampling in Exit to Eden, A. N. Roquelaure in the erotica series Release of Beauty and Anne Rice for the populace Vampire Chronicles. Her works have been adapted for big screen and television. From tales of the supernatural to Christian literature. Her large body of candid and imaginative literature have crossed cultures and generations. We can’t say that her education resulted in her lifetime of award winning works.

Yet many stellar authors can also proudly wear the school colors of top tier universities.

George Raymond Richard Martin (born George Raymond Martin) and better known as George R.R. Martin or GRRM is currently best known for his literary work A Song of Ice and Fire. The novel was adapted for television in the popular HBO series Game of Thrones. I became a fan in the 1980’s with his writing contributions in the television hit series Beauty and the Beast.

He attended the prestigious Northwestern Illinois University in Evanston. Graduating summa cum laude, one year later he earned a master’s degree. His long lists of awards and work include scriptwriting, editing, comic books, screenplays and a creator of mystical works that rival Tolkien.

There is a thread common to award winning writers of all genres. It presents itself as a brilliant translucent notion that is weaved into compelling whimsy and contemplative literature. Not all writers choose to create. Some find their genii in becoming a supreme editor. They rework storylines and help bring to life compelling narratives or political satire. Another writer may feel better suited as a brave journalist dedicated to bringing light to the world. The one common theme is that they possess the overwhelming need to express and create in letters. They make whimsy that breaks through the common morass of life.

The one compelling message that our most celebrated writers give us, is that a formal education does not guarantee a successful author. The incredible genius of storytelling, imagination, communication and the conveyance of the reader to another realm is inherent.

Whether a top tier school like Evanston’s Northwestern University or a more common place of teaching like Chicago’s Wilson Junior College, formal educations supplies the writer with needed time to explore their craft. It offers important feedback in how to grow while furnishing a rich laboratory. These institutions teach authors how to package their work while making important collaborations.

A good education gives a writing god the time to discover while tailoring their own unique style. There are many wonderful tellers of stories waiting to be explored within ChapterSee.

Imagine being all things to all people

Imagine in your business that you have become all things to all people. That would be amazing, but not part of any reality that we know. Yet that is exactly the desire most clients have when they create proposals for the perfect digital writer.

In today’s global commerce community, businesses compose long wish lists of employee tasks. Here is where you learn how not to throw away an excellent opportunity to earn a new client base, while becoming exceptional. Here is where owning a limited expertise can become irresistible. Welcome to BCSContent’s home to enticing digital content. One of the most important components of building today’s businesses is the ability to become website nimble. Sometimes success in becoming the next internet star may mean that we burden our capacity to deliver. Consider this.

Do not lose valuable time or money turning down promising contracts just because you may lack time, skill set or an eMarketing component.

Take for example. A very good customer has a new project that requires a content subject skill you do not have. Loosing this client’s business or their trust is not an option. In presenting, a less than stellar proposal can ruin future opportunities. There is no time to attend your local training camp, and that can be very costly. Rather envision the idea of expert collaboration. Before you move forward in this thought, first evaluate your professional strengths and weaknesses.

Strengths are your specialty and with proper composition, that specialty will become your brand. For now establishing that trademark as a writer or business owner may need additional skills. Once defined let this moment be the catalyst for definitive change in the way you conduct business. As a content maker, reach out to author and writer networks. Coauthoring has become one of the most innovative products in this new digital age. If you are looking to a writer to enhance your online profile or product, be open to suggestions of more than one author bringing a new skill set to your website.

Staying nimble creates important outcomes when considering content maker collaborations. Consider this.

 It creates needful time off to tend to family concerns or to meet deadlines.
 A successful blog or website requires strong updated and relevant content.
 It is important to stay mindful that constant communication to all project stakeholders is important.

No business or partnership can succeed without trust and the inherent comfortable sense of reliability. As content makers and users, BCSContent will help in achieving your goals.

Use BCSContent digital content to brand your one of a kind style and product.