3 Ways to Keep Your Nerd at the Door While Keeping it Simple.

Content or article ideas come by way of daily media headlines in every genre.

Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living.  In creating your website content, discuss a storyline choosing trending subjects that relates to your commerce offerings.

Write an article, exampling how Google is trending because of acquisitions or new technologies. The great reveal is how that bit of news pertains to your product/service performance, perhaps a useful tool for customer fulfillment. This reveals how your way of doing business is proactive not reactive. And then use captivating call to action words.

The most difficult part in presenting fantastical ideas into content is to present your accepted wisdom in clear unambiguous terms. Keep your nerd alter ego at the door.  If you have a product or service story to sale – just say it. Being too technical or roaming too far into the weeds when explaining what you have to offer can lose an important moment….capture the imagination of your new patron.