The Earth May Come to an End But Marketing will Survive

 

Imagine preaching to a global audience in 2017 that the Earth is flat. And while imagining, did you know that the Rapper B.o.B is the iconic voice of this growing movement. He’s crowdfunding and promoting this premise. What’s most amazing? Is that there are more than a few willing followers ready to embrace his “reasoning”.

Now….I realize that we live in a world where intelligence often diverge onto paths of – shall we say – unintelligent rambling. But this gifted artist has set upon a vigorous campaign to enlighten the world. He goes so far as to propose that NASA covertly guards earth’s flat borders.

This bit of news caught my attention because of the sublime simplicity in its proposition and the admirable ROI. Obviously, what this artist is promoting is absurd…but his marketing efforts are working…people are listening.

Perhaps we should rethink our content marketing strategy.

I’ll name this marketing concept “the flat earth hypothesis”. People need to believe that there’s something new and exotic in their world, even if that thing is a misconception from uninformed eras.  But clearly, this is where a business story can become a best seller.

And then there’s the reality of hurricane destruction.

Global financial markets wait with baited breath for utterances from the world’s money regulators. Janet Yellen, Mario Draghi, Mark Carney, Ben Bernanke, Christine Lagarde to name a few. They are the guardians of the stuff that dictates the behavior of money.

20 years of BoE independence

While the world evolves around economic downturns and corrections, a relative few global banks have acquired an ever-expanding independence. Long ago governments relinquished their ownership of banks. Although regulations and regulators act as overseers, the world’s largest, banking institutions have become the rock stars of cultural and societal influencers.

There are a few things to consider post Harvey, Irma, and Maria as a Content Marketer whose business depend on the availability of money.

Thing one is that you know the current nature of your client business or market niche performance.

But the advent of destructive storms has and will unleash new money into our economy. The rising cost of replacing destroyed infrastructure will last for decades. Rising cost of rebuilds will tax insurance and government coffers.  In the role of marketing professionals, tasks of exploring new and testing old channels will also change.

Following the golden brick road

The will of the banking sector will hold sway and content makers should prepare for increased marketing dollars.  Financial shifts within the ranks of consumer giants like Home Depot and Walmart is a given.  But there is more to this story.

Insurance companies will alter their marketing strategy to attract the more fearful consumer. Banks will direct the consumption pace based on market sectors. 

Thing two, where in the feeding chain are your clients. And are they in need of stepping up their content marketing campaigns.

Up and down the manufacturing food chain…lumber, machinery, metals for tools, real estate markets, changes in financials, and the flow of cash will impact fuel consumptions and consumer buying.

All these things influence businesses large and small requiring new content marketing strategies.

Just sayin’