Curving the Arc of European Politics and Yanis Varoufakis by Barbara Cerda #politics #Varoufakis, #EU

Something awesome happened during the period of the Greek economic crisis. Through the angst of monetary collapse, the nascent politics of FM Yanis Varoufakis’ came to be. It was a quiet emergence from a womb of bitter contention. Everyone understood that the Greeks were getting a raw deal. It was a matter of signing on the dotted line for that balloon payment that came due far to quickly. Fairness be damned, what creditors agree to renegotiate in the favor  debtors?

An unnoticed uprising found its voice in the oft time boisterous but very handsome Yanis Varoufakis. Compelling because he’s smart and a rebel.

Compelling because he’s the elegant eloquent professor of a new Greece… the conscripted soldier of an economic over throw. His army is growing in the face of another upstart or …. a reawakened conservative movement. They are an opposing force, bound to collide.  I think the outcomes will shape global economic futures. The BRICS will have to rethink trading agreements. FANG will become toothless in its formation of trading partners. And why you say? The monetary influencers, regulators, will focus on the biggest economic engine gaining steam, a politically mature and stable EU.

Led by Angela Merkel, the EU is growing in governmental and economic power. Even immersed in partisanship, the Germany collective mind is centric and owns sovereign pride. And it’s the leader of a block of countries that are economically united. Pinching one… the group yells ouch.

There’s a growing need within the populace of Europe to resist embracing the idiocies of the singularity in religions and the politics of “the other”. Neither mindset serves the greater purpose to increase power by way of sound economics and GDP growth.

This type mindset is heresy and is slowly eating at the economic marrow of the current global influencer, the United States. While Americans have allowed the corrosive politics to consume its confidence and economy, Europe is coming into its own. Professor Varoufakis gets this. And has preached this for over a decade. Now the young and liberal are excruciatingly slowly growing into a new European state.

The oligarchs of corrupted wealth are gazing nervously in their rearview mirrors.

Whether intentional, intuitive, or just the product of a financial upheaval, Varoufakis has become the leading nemesis of passé’ oligarchs. The Greek socio-economists has become the emerging leader in a world facing melting borders and monetary shifts.

Coupled with America and the UK’s tumble down the rabbit hole of sectarianism, the EU culture gains control. It’s becoming the stronger influencer of financial exchanges and sovereign border agreements.

DIEM24 is his love child.

Genuine politics is a powerful art. The owner of that talent wields global outcomes. In my opinion, a reconfiguration of global wealth can be anticipated… it’s a given. And history will note that SYRIZA versus Varoufakis was its impetus.

 

 

Supply Side Content Management

A Doji Candle chart is an indispensable tool in a day trader’s toolbox.

Whether they’re watching the markets for future’s trading opportunities or contemplating longer-term investments. Consideration of the supply side policies of a product/service is an important part of becoming a predictor of ROI outcomes.

It’s important to understand that outcomes, by its definition, are stories of past performances.  What’s being communicated is what is already influencing millions of global businesses, the fundamentals of change are already set in place.

What fundamentals drive change?

At the end of a trading day those charts are mere indications of how much is won or loss…. or whether you correctly understood the economic environment. The default indicator is the cost of doing business. Changes to the cost of supplies of goods and services, drives the fundamentals and the end of year balance sheets. It defines ROI.

Did you get a great ROI or just good?

Charting is to brokerage what content management is to communication…. it’s a big part of business storytelling.  Producing quality and volume of content comes second to understanding your market supply side environment. Here’s where your best content becomes re-purposeful and an important asset. It’s a precise snapshot in time an accurate relating of events.  Great copy remains agile and smart over time and proves measurable in relevancy and value.

Valued re-purposed copy is a source of SEO rich long or short form to social media commentaries and well placed YouTube videos.   A well-organized curated library can be useful to future content strategies.  This is good stuff writing that remains renewable and adaptable. Valued re-purposed copy is an indication of an author’s understanding of business and the environment that it thrives in

The one stable dynamic on earth is the need to communicate.

What’s true in business today was not the truth yesterday. Content management must be agile enough to communicate immediate changes occurring in supply chain behavioral economics and growth. Change comes in the wink of an eye.

Content must own and hone agility.

This skill places you in the lead of anticipating customer needs before the customer.

Understanding the supply side dynamics that shift the costs not only influences your bottom line but those businesses that your products or services serve.

Not every content maker can track your supply side costs and produce clever creatives to explain it to stakeholders.

BCScontent.com is the solution to content intention.

Elon Musk and Tesla Branding by Barbara Cerda

 

If you’ve been blessed to attend an Elon Musk interview you realize that people come away with their own interpretations of his newest concept explanations.

Most folks that are inherently geeky always enjoy the content. Because Mr. Musk has the innate ability to speak to the nerd in all of us. I like to think of him as the “What if guy” or the “Genius solution provider”, ‘cause that’s what he does best.

Thinkers and wish takers always find value in his bells and whistles that create his amazing new toys, problem solvers and drawing board concepts that become fodder for the next Sci-Fi novel.  But most of all – the world wants to know what makes him different and how can they become the next universal “problem solving genius”.

What I’ve noticed most is that he spends an inordinate amount of his talent and resources on the following;

  • Innovation that serves the masses.
  • Concepts that improve communication
  • Simple solutions that address complex challenges.

And then I wonder what features make his branding so sexy and compelling? And my take on this is the following;

  • He manages to make geeky a valuable and sexy commodity
  • He addresses his audiences in simple English
  • There’s a sense of honesty in his body language, gestures and manner of speaking
  • Most important he’s persistent. These are traits everyone values… persistence produces stability.

In composing content, I take in consideration a few of these observations.

Storylines created about the maker of a product or service should be compelling and attractive, drawing on the readers imagination.

The language should speak to the audience in plain simple words. The content, whether visual or articles, should convey a sense of unforced honesty.

The marketing strategy must be consistent and constantly innovative.

 

 

 

 

 

The Earth May Come to an End But Marketing will Survive

 

Imagine preaching to a global audience in 2017 that the Earth is flat. And while imagining, did you know that the Rapper B.o.B is the iconic voice of this growing movement. He’s crowdfunding and promoting this premise. What’s most amazing? Is that there are more than a few willing followers ready to embrace his “reasoning”.

Now….I realize that we live in a world where intelligence often diverge onto paths of – shall we say – unintelligent rambling. But this gifted artist has set upon a vigorous campaign to enlighten the world. He goes so far as to propose that NASA covertly guards earth’s flat borders.

This bit of news caught my attention because of the sublime simplicity in its proposition and the admirable ROI. Obviously, what this artist is promoting is absurd…but his marketing efforts are working…people are listening.

Perhaps we should rethink our content marketing strategy.

I’ll name this marketing concept “the flat earth hypothesis”. People need to believe that there’s something new and exotic in their world, even if that thing is a misconception from uninformed eras.  But clearly, this is where a business story can become a best seller.

And then there’s the reality of hurricane destruction.

Global financial markets wait with baited breath for utterances from the world’s money regulators. Janet Yellen, Mario Draghi, Mark Carney, Ben Bernanke, Christine Lagarde to name a few. They are the guardians of the stuff that dictates the behavior of money.

20 years of BoE independence

While the world evolves around economic downturns and corrections, a relative few global banks have acquired an ever-expanding independence. Long ago governments relinquished their ownership of banks. Although regulations and regulators act as overseers, the world’s largest, banking institutions have become the rock stars of cultural and societal influencers.

There are a few things to consider post Harvey, Irma, and Maria as a Content Marketer whose business depend on the availability of money.

Thing one is that you know the current nature of your client business or market niche performance.

But the advent of destructive storms has and will unleash new money into our economy. The rising cost of replacing destroyed infrastructure will last for decades. Rising cost of rebuilds will tax insurance and government coffers.  In the role of marketing professionals, tasks of exploring new and testing old channels will also change.

Following the golden brick road

The will of the banking sector will hold sway and content makers should prepare for increased marketing dollars.  Financial shifts within the ranks of consumer giants like Home Depot and Walmart is a given.  But there is more to this story.

Insurance companies will alter their marketing strategy to attract the more fearful consumer. Banks will direct the consumption pace based on market sectors. 

Thing two, where in the feeding chain are your clients. And are they in need of stepping up their content marketing campaigns.

Up and down the manufacturing food chain…lumber, machinery, metals for tools, real estate markets, changes in financials, and the flow of cash will impact fuel consumptions and consumer buying.

All these things influence businesses large and small requiring new content marketing strategies.

Just sayin’