“Consistent Emotional Labor”

Defining authenticity

 Today Seth Godin was in my email box and that’s a normal good thing…it’s my wake-up words for the day. Sometimes his commentary rings clear and at others it comes just clever. But today it came spot on.

Seth Godin’s comments on defining authenticity as doing what you must with panache. Since writing every day is what I must and is my pleasure. A smug smile hung on my lips while digesting his words.

If hanging out at the beach I am either writing or jotting down thoughts for composition later.

Before writing for a living I searched for reasons to compose in previous employments where writing wasn’t the mandated task. So, I know of days when composing relevancy has its moments of challenge.

In our drive as business writers we stifle our egos into whatever business or client we’re writing for. I wondered just how does a writer truly brand themselves.

The reveal for me, in this Seth moment was this,

“We call a brand or a person authentic when they’re consistent, when they act the same way whether or not someone is looking. Someone is authentic when their actions are in alignment with what they promise.”

Composing copy each day with words that titillate, captivate, make a reader salivate is not always easy. But if you enjoy writing, if you’re compelling incentive is to create prose, if every fiber of your being looks forward to putting pen to paper…then self-branding should come easy.

If thing one is writing as your raison d’etre, then thing two is where branding should become inevitable.

How, for me, does the term “consistent emotional labor” apply to the everyday job of composing content.

A writer’s choice of terminology and style reveals their brand. It becomes a brand by way of consistency. Whether selling compelling innovative copy, that motivates, or drive quant data solutions.

We must scrub our thoughts each day for words that compose thought filled and rewarding content.

Showing up with great copy every time makes your style of writing shine through. That to me is branding wrapped in “consistent emotional labor”.

 

3 Ways to Keep Your Nerd at the Door While Keeping it Simple.

Content or article ideas come by way of daily media headlines in every genre.

Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living.  In creating your website content, discuss a storyline choosing trending subjects that relates to your commerce offerings.

Write an article, exampling how Google is trending because of acquisitions or new technologies. The great reveal is how that bit of news pertains to your product/service performance, perhaps a useful tool for customer fulfillment. This reveals how your way of doing business is proactive not reactive. And then use captivating call to action words.

The most difficult part in presenting fantastical ideas into content is to present your accepted wisdom in clear unambiguous terms. Keep your nerd alter ego at the door.  If you have a product or service story to sale – just say it. Being too technical or roaming too far into the weeds when explaining what you have to offer can lose an important moment….capture the imagination of your new patron.

 

5 Ways Harvey Changes Content Relationships by Barbara Cerda

While Harvey continues to wreak its worse, content strategists will reassess current projects or repurpose their favorite marketing channels.

The Houston Texas catastrophic weather event has struck the nation’s heart and soul. In the midst of it all, it is still too early to guestimate the damage to infrastructures and lives. As a result, content project managers will arrive to new understandings about strategizing marketing.

Whether designing or managing content marketing projects. Or just updating promotional strategies for existing teams and projects….Harvey will alter the nature of how we expedite commerce and trade.

Houston is home to a large number of Fortune 500 companies. Most are energy related giants that supply goods and cross services to many industries, both global and domestic. From fuel to plastics to product yields from research labs, the loss of man-hours and productivity will be costly to some and an inconvenience to most.

1. Evolutions in commerce and trade will require changes in how content marketing teams strategize.

Businesses like retail giant Amazon depend upon integrated logistics. Unpredictable and lasting effects of Harvey will cause unseen challenges to smooth delivery of product and services. This will test the strength of their customer response teams. Communication will be their first line of defense.

2. Emphasis on the changing costs of rebuilding high-rises, roads, bridges, and highways will require content project leadership able to create easily understood reports and proposals.

As the concrete dries, civil engineers and city planners will come to a new understanding of how standing water and bacteria effects concrete structures. The demand for project managing content to explain and put into English proposals needful of explanation will be in demand.

3. Extreme weather changes and forced shutdowns will motivate changes in technology and virtual work forces.

Building digital bridges that connect content project management teams will become more needful. With an eye on how to lessen loss of time and revenue…employers will depend more of outsourcing and virtual talent.

4. Because of the phenomenon of standing sewer water, Fortune 500 companies in Texas will experience inordinate numbers of sick employees.

The emotional stress of loss will burden existing healthcare costs, loss of time and wages. Marketing budgets will suffer and content will have to deflect budgetary changes while still delivering great content.

5. And finally and this is most important. As the frequency and severity of hurricanes, continue so will the need to create global warming awareness content.

Companies desiring to present to the public their global warming awareness must also alter business practices. That will elicit an event where customers’ will increasingly depend on marketing channels or social media for its social news and communications.

The Many ways to say love for Writers and Publishers’ Holidays

Christmas in Chagrin Falls

Red cardinals paired on snow-laden branches. Winter blows making dancing snow swirls. Red noses are filled with scents of cinnamon and mulled wine, filling cold air with warmed recollections of love. We hear favorite Yuletide carols and long for the romance of fireside light. And beyond windowpanes, winds howl while delivering its thick coat of white.

When the weather outside grows cold writers become like kittens. Our favorite places to create become the warmest safest spaces to be, to read and to write. Add hot coca and warm comfort foods and the spell of holiday enliven our imaginations. North Pole residents return with a hint of presents waiting for discovery. No matter the language, at holiday time authors find nuggets of life to write about. And in any native speak writers as children make wish lists too. Here is a few you may want to whisper into Santa baby’s ear.

MS Surface Studio and its smooth clean lines makes cuddling up in a comfy nook that much easier. But don’t stop in just creating clever and artful prose. This powerful tool is also a place to create masterworks. Beware. Using this marvelous machine can become addictive.

Interaction Technology has become a very important part of our daily lives. We wear it and use it to track our every function. We converse with it. The coming of Siri and Alexa has placed us on a path of obtaining important assistants in our endeavors at composing eloquent content. They have an infinitely expanding skill base with future enhancements that will mimic conversation, what better gift to discover under the Christmas tree.

Adobe Premier Pro CC 2017
From Adobe support, comes introductions of their newest and cleverest software innovates for 2017. What could be finer than a Christmas gift that can bring your work to new levels of enjoyment and proficiency?

Collaborating using Team Projects is a hosted service for CC enterprise. This software offers users collaborative features designed for content professionals. You can share editing features and enhance scalability while scheduling workflows with shared projects. It keeps us agile and supports mobility.

New VR Support satisfies your yearnings to see your prose and characterizations come to life. Meet VR workflow also in Premiere Pro for 2017. The technology of stitched equirectangular video to overlay imaging and enables you to edit content while viewing the results. Yeah…too cool I know. This is a very powerful virtual reality tool.

Expanded Destination Publishing enables publishing of your newest masterpiece directly to your business portfolio…seamlessly. You will want Adobe Media Encoder CC. Target all of your favorite social media with video or digital content like Behance, YouTube, Facebook or Twitter. Destination publishing offers a quick delivery of content to fans, publishers, or employers.

The holidays are also a time for contemplating how to share your creatives.

Independent publishers and authors are becoming game changers. Perhaps the most thoughtful and useful gift an author can received is airfare to join the annual mass migration to New York for the 2017 Book Expo. This is a wonderful opportunity to reveal your craft to the appreciative.

Growing power in independents who are creating and self-publishing is a major force in literary communities. Maintaining the most current in tools will meet the growing demand for sparkling content. No one should be caught off guard by the eruption of success being seen in the small and independent publishers and producers of craft.

There are many ways to say love for the holidays. Whatever amazing pledge of devotion you find in your festive stocking. It is always wonderful to remember the love.

Share your holiday season stories and questions with ChapterSee.

When Writers’ Broken Hearts become Good Marketers.

broken-heart

A week passed and the booze and seclusion did little to stop the pain that stole my sleep and kept the tears flowing. The sudden loss of my friend, lover, and partner seemed more than I could handle. I thought all was good and right with my world. A great job with a global media marketer, a boyfriend I thought loved and wanted to marry me. Then the door to my dreams suddenly slammed shut leaving me staring into a black abyss. Stark fear and hurt took hold of my senses. There was a desperate need for solace.

Interrupting her busy workday my best friend Aisha responded immediately. I knew she heard all reason abandoned in my shaky voice. Friends since grammar she rearranged her schedule to meet me the next afternoon for lunch. Staring that morning into the bathroom mirror, I tried to calm my nerves enough to apply makeup to hide the dark circles and swollen eyes. The face staring back at me affirmed a struggling recovery from a week of constant booze and too little food. Dulled senses, a stomach churning, and I was throwing up twice a day.

We met on Pearce and Michigan Avenue. My mass of highlighted coils hung over red-rimmed eyes. I knew I looked awful as she suddenly appeared with a hug. I smiled into her beautiful face and hoped it made sense to share my hell with her.

Grabbing my arm, we sprinted across the crowded lunchtime sidewalk to the Chicago Museum of Modern Art. Dodging the usual pedestrian crowded sidewalk, we ran up the hot white stone stairs to the glass covered entrance. Entering the cooled lobby with summer tourists milling everywhere, we settled into the dining room and I whispered almost out of breath, “Rashid has left me.”

Settling into the seat opposite, she leaned forward in silent rage. The reply arrived short and angry, “I knew that little creep would do this. I’m damn glad. Good riddance” She began arranging the linen in her lap before the infamous glare, “Don’t tell me you’ve been on a binge and calling off work”.

Aisha knew me well. She also knew my dark handsome ex-lover. We three attended Chicago Colombia University and it was love at first sight for me. I moved into his apartment just a few weeks after we met. Five years after graduation, his family business took him away from me most of the year. Busy with my own career my illusions persisted about “that wonderful someday” when we would marry and have children. That was not to be.

Over lunch with Aisha, I began relating my sad tale about Rashid’s midnight call. He was not returning to Chicago as planned. A childhood friend had stolen his heart and they had married. I timidly shared with Aisha the worst part of my story. I told him that I was pregnant and he ended the call.

My meeting with Aisha reassured me of her support. But my drinking continued and days later, I looked into the mirror again. The alcohol induced swelling changed my features. The guilt took charge reminding me that I had a little life growing in my belly.

Weeks later, I told Aisha over dinner my decision to keep the baby. Struggling to bring something good and positive into my life I decided to journal about my passage to healing. I wrote about my pain, the loneliness, the hate, anger, and sense of deep betrayal. I took a leave of absence for eight months. Four months later the abyss gave way to sunny days again. My journaling became a novel and by the time my young one arrived so did a best seller.

I named that book after her and dedicated it to Aisha. Each time I look at my little girl’s face that mirrors the dark handsome features of Rashid I smile. Because that brief painful time gifted me with a glorious new life and a new friend and daughter, a new career as a marketer and a bestseller.

When new authors ask me how to survive those awful searing moments of pain that threaten to destroy their muse. I always tell them that when creating prose it empties the soul of its pain and frees you to live the joy that always follows. And sharing is also a good marketer for your work.

We at ChapterSee would love you to share with us those moments of truth when your gift of creativity helped heal a painful time.

At BCSolutions Genius Digital Curation, is not magic.

OLYMPUS DIGITAL CAMERA
Chicago in Spring by BCProjects

“Digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. Digital curation establishes, maintains and adds value to repositories of digital data for present and future use. This is often accomplished by archivists, librarians, scientists, historians, and scholars.” – Wikipedia

Using the magic liberated through crafty content can reveal hidden wonders about your business. BCSolutions will not always see the captivation liberated by the content we weave. Nevertheless, it presents itself in customer responses. Increased sales and marketing participation is true verification of how well smart content works.

The success in how well we convey the nature of our business depends on words. Well-crafted articles awaken the many nuances that are a part of the human sensory. It keeps in our memories those rarefied moments when a sentence can translate into things we need or want. Digital articles with immediate appeal can create what our eyes do not see, our noses do not smell, or our touch cannot feel. That is also when masterful curation of relevant news and industry trends comes in handy. A thorough understanding of your industry makes BCSolutions your go to for content making.

BCSolutions and Subject Digital Curation go hand in hand.

The art of Subject Digital Curation is about learning the specific industry, commerce, business type and audience that composes a customer base. We use that information to create easy reads for your website or blog. It is all about telling a good story when stimulating interest in the products and/or services that you offer.

To create exemplary content using the support of good curation, the digital writer should have an uncanny aptitude for understanding the nuances that make up your industry. It is good business when you help your consumer to understand how to monitor the alterations in your output. These weekly emails will keep your clients current and encourages consumer confidence…your consumers. Weekly blog or website updates always meet with appreciation.

Most web searches are information driven.

Visitors to your blog or website should enjoy the read before they know that it is selling. Crafty articles can successfully convey in simple reusable terms information that becomes invaluable to your visitors. This encourages return visits and active subscribers.

Subscribe to BCSolutions and get weekly updates on a variety of topics and ideas in how to drive business to your website.

BCSolutions is a digital content solution that uses thoughtfully targeted curation…tailored to your industry.

Discover Your True Value as an Author

 OLYMPUS DIGITAL CAMERA

A nexus of cross-purposes is a ghostly presence that haunts all writers. It is their commonality.

True and accurate quantification of bookmakers is rare. How do you estimate the real value of an author’s abilities? Nevertheless, creating fiction or nonfiction is a needful requirement in every industry. Gifts of “word-smithing” create new worlds and can reshape common values. Faced with the dichotomy between marketing their works at true value while acknowledging the mediocrity of economic realities… authors must choose. There needs be food on the table, rent and mortgages to be paid, and lifestyles to maintain.

I read an article recently about acknowledging contributions of writers’ to the actual return of investment in marketing. Considered more a liability than an asset, rarely are writers valued in their support to successful campaigns.

An author’s talent for conveying ideas in words is a promotional asset. Their contributions should not appear as a liability on an accounting ledger. It is a necessary tool in achieving successful marketing outcomes. The same holds true in how an author places value on his/her own work. No one can properly compensate a gift. Nevertheless, everyone should place the highest value possible on novelists, and that starts with you the author.

Achieving the proper return on your investment of time and creativity is a needful challenge, one you should never ignore. Social network sites like ChapterSee are not only a smart ROI (Return of Investment). It is a common sense approach to achieving a writer’s or publishers’ literary success.

When mentioning ROI I am referring to not only the actual monetary investment in marketing and promoting, but also the economic term “opportunity costs”. This takes into consideration the hidden expenditures of time spent in researching material, editing and efforts taken away from employment pursuits. Authoring a book contains great intrinsic values. Nevertheless, recognition of your work can only become a revelation to readers by way of aggressive promotion and smart pricing.

canstockphoto20480274

This nascent digital era can garner respectful fans from all over the world. Only through proper channels and funnels of high traffic sites, can you achieve fair compensation for your undiscovered abilities. They help in creating your brand.

Amazon makes 83,000 online sales every 60 seconds. YouTube users upload 72 hours of new video every minute. A remarkable social network dedicated to the magic of imagery and a wonderful space to advertise book covers. Pinterest users repin over 3,000 images per 60 seconds. To throw another impressive number in the mix, daily global usage of the internet has grown to 2.4 billion people. Note the word “grow”, because internet usage is developing into an organic medium for communication.

Claim your market share.

Over the top exposure of your book cover, will garner sales. Book promoting social networks help in personalizing the author and his work. ChapterSee can help you grow in reader popularity while creating your own niche. It expands the opportunities to sell your work at its true market value. Hawking your titles at a fraction of their worth has unintended consequences.

Lowering costs for books have a ripple effect that flows throughout the literary community. It reduces the compensation point for all writers, especially those who have yet to attain recognition. There are avenues to self-promotion that require meager to none marketing dollars for independent writers and publishers. It requires your own creative input and attention to details. Author and publisher niche sites attract readers.

ChapterSee

Website networking communities like ChapterSee can offer a huge helping hand to achieving literary recognition. Marketing budget or no, it takes time to build a dedicated customer base. This is where social media and network communities specific to authoring can save a lot of money and time. ChapterSee tracks web traffic, mimics larger digital marketing giants and brings them to you, then directs your readers to the sales link.

It is a very needful thing to post your work on Amazon.com, Barnes and Noble, and the like. Nevertheless, when you add your literary treasure to their pile of millions, it becomes impossible to be noticed in a sea of images. You MUST put niche social networks first in your marketing toolbox.

Displaying your cover on author and publishers’ social networks like ChapterSee increases your exposure to potential buyers that become repeat consumers and subscribers to your brand.

Are Our Banks Buying the Lead in Global Politics?

cropped-cropped-cropped-canstockphoto19595397-banking.jpg

 

A national poll revealed that 64 percent of Americans understand that an ever expanding government is the biggest threat to the country. Just 26 percent believed that big business is the biggest threat. Yet investment bankers like Kolbert Kravis and Rogers are looking for bargains in Euroland. While deleveraging is the new vogue, American bankers are furthering their claims to a new economic sunrise that will hold future political sway in Europe.

Lack of regulation or an overseer to protect the investor was a primary cause of the market crash of the late 1920’s into the 1930’s. As a result, two southern Republicans devised the Glass-Steagall Act. Designed in 1932, it would shield the average investor and make clear the definition of a “bank”.

Then came the birthing of the FDIC

The advent of the FDIC was part of reforming and defining lending terms. This created regulations on the how a bank may do business versus a non-bank, its chief tenant. Banks were not allowed to place customer funds into high risk high yielding investments. Conversely investment firms were not allowed to act as banks. During the Clinton administration, the banking and investment industry was deregulated. Fast forward to now. The so-called “spicier fixed incomes” is now the term of choice when investing in risky sovereign bond markets (Southern EU).

How we have legislated or litigated ourselves out of economic turmoil speaks to how we are viewed according to world opinion.

The “one percenters” are still expanding their inequality beyond our shores taking lower income investors with them.

In the progressive monetary era, the economy was in its adolescence and the task was to control it. Today the economy is middle-aged; the task is to rejuvenate it. During the early days of progressive measures that drove the need to regulate – today we’re busy finding ways to regulate less. Our social programs and educational programs are costly with little return on taxpayer investments.

Given the state of global economic and political turmoil, are our banks taking the lead or buying policy.

Keeping it Real When Writing Whatever…

lazarus2Our self-criticisms often run deep – to the casual observer. In my estimation, I have the tendency to be preachy. But then again I come from a family filled with ministers.

Now there is nothing wrong in sermonizing. Rather it helps in making your subject read real. Imagine yourself standing behind the pulpit in front of an assemblage of churchgoers as your web audiences. Their starry eyes look to you for their weekly dosage of preaching(s). This is a good way to learn how to deliver straightforward and rewarding content. Take heed it is important not to overtly sermonize when writing text meant to instruct or motivate a reader. You want the casual observer to understand or come to your way of thinking – but in doing so keep it real.

The article does not have to be written entirely in common lingo. Rather it should reflect your knowledge as a SME.

There are times when you must insert word usage that is bound only to the industry your words are serving. Every business has its own speak, its singular and distinct words that relate to the commerce. That is bespoke writing when the content addresses the professional discipline of the audience. Keep them captive because that is where you will discover the riches in niches.

When you find what you know best. Explore your own style of content that will deliver what suits best a blog, speech prep or eBook.

I love the saying “If you build it they will come”. It belies so much false optimism, because if it has no value they will not come back. So… the same goes with creating content that fails to address – reach, satiate the need of the observer to know or be amused.

It is ok for an SME or content creator to be preachy, just keep it real when writing whatever…

Do you not agree?