Supply Side Content Management

A Doji Candle chart is an indispensable tool in a day trader’s toolbox.

Whether they’re watching the markets for future’s trading opportunities or contemplating longer-term investments. Consideration of the supply side policies of a product/service is an important part of becoming a predictor of ROI outcomes.

It’s important to understand that outcomes, by its definition, are stories of past performances.  What’s being communicated is what is already influencing millions of global businesses, the fundamentals of change are already set in place.

What fundamentals drive change?

At the end of a trading day those charts are mere indications of how much is won or loss…. or whether you correctly understood the economic environment. The default indicator is the cost of doing business. Changes to the cost of supplies of goods and services, drives the fundamentals and the end of year balance sheets. It defines ROI.

Did you get a great ROI or just good?

Charting is to brokerage what content management is to communication…. it’s a big part of business storytelling.  Producing quality and volume of content comes second to understanding your market supply side environment. Here’s where your best content becomes re-purposeful and an important asset. It’s a precise snapshot in time an accurate relating of events.  Great copy remains agile and smart over time and proves measurable in relevancy and value.

Valued re-purposed copy is a source of SEO rich long or short form to social media commentaries and well placed YouTube videos.   A well-organized curated library can be useful to future content strategies.  This is good stuff writing that remains renewable and adaptable. Valued re-purposed copy is an indication of an author’s understanding of business and the environment that it thrives in

The one stable dynamic on earth is the need to communicate.

What’s true in business today was not the truth yesterday. Content management must be agile enough to communicate immediate changes occurring in supply chain behavioral economics and growth. Change comes in the wink of an eye.

Content must own and hone agility.

This skill places you in the lead of anticipating customer needs before the customer.

Understanding the supply side dynamics that shift the costs not only influences your bottom line but those businesses that your products or services serve.

Not every content maker can track your supply side costs and produce clever creatives to explain it to stakeholders.

BCScontent.com is the solution to content intention.

3 Ways to Keep Your Nerd at the Door While Keeping it Simple.

Content or article ideas come by way of daily media headlines in every genre.

Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living.  In creating your website content, discuss a storyline choosing trending subjects that relates to your commerce offerings.

Write an article, exampling how Google is trending because of acquisitions or new technologies. The great reveal is how that bit of news pertains to your product/service performance, perhaps a useful tool for customer fulfillment. This reveals how your way of doing business is proactive not reactive. And then use captivating call to action words.

The most difficult part in presenting fantastical ideas into content is to present your accepted wisdom in clear unambiguous terms. Keep your nerd alter ego at the door.  If you have a product or service story to sale – just say it. Being too technical or roaming too far into the weeds when explaining what you have to offer can lose an important moment….capture the imagination of your new patron.

 

Is a writer’s’ raison d’etre inherent or created?

Call it a penchant, talent, gift, or raison d’etre the difference between a good writer and a person that creates a compelling read doesn’t always come with a formal education. But can a formal education be that something that can awaken the hidden promise? Or simply be the supplier of the tools in making a chosen craft more employable. The percentage of award winning writers hailing from schools with good or excellent communication curriculum varies across genres. We would be hard pressed to prove that a Pulitzer Prize winning story was the result of an expensive education – although it may help. Could a professor educate passion into an ardent student and give birth to a Pulitzer epiphany?

“I felt that I had to write. Even if I had never been published, I knew that I would go on writing, enjoying it and experiencing the challenge.” – Poet Gwendolyn Brooks

She wrote 75 poetries and was awarded the Pulitzer Prize for her poem Annie Allen. Gwendolyn Brooks attended Wilson Junior College in Chicago where her family moved during the great migration from the south. She like many writers of that time was unable to attend top tier schools yet gifted to the world some of the greatest literary works. Her poems moved the hearts of a nation and earned her many literary awards. Gwendolyn Brooks did not learn writing skills from a top tier school. But her body of works opened the door to becoming a celebrated professor within the halls of leading universities.

I met her a few years before she left us. The encounter found me only able to repeat utterances of gratitude while she offered a brilliant smile and warm words of encouragement. Later she sent a small autographed book that I still treasure.

“I cannot and will not cut my conscious to fit this year’s fashion…” Lillian Hellman, May 19, 1952

Lillian Florence Hellman was born in New Orleans, Louisiana, she studied only two years at New York University and attended a few classes at Columbia. Yet celebrated for generations as a supremely gifted and best known playwright and writer. She was most impactful as a playwright. A few of the most notable were the Broadway hits The Children’s Hour, later brought to movie screen and The Little Foxes that also became an award winning screenplay. My favorite was Julia. Her prose was compelling and still stands as a beacon to what can be achieved in creative writing.

Anne Rice, born Howard Allen Frances O’Brien became the most read author of all time with over 100 million copies of her works sold worldwide. Known as an American gothic writer she received her education from San Francisco State University. She expresses her craft in several pen names. To name just a few, Ann Rampling in Exit to Eden, A. N. Roquelaure in the erotica series Release of Beauty and Anne Rice for the populace Vampire Chronicles. Her works have been adapted for big screen and television. From tales of the supernatural to Christian literature. Her large body of candid and imaginative literature have crossed cultures and generations. We can’t say that her education resulted in her lifetime of award winning works.

Yet many stellar authors can also proudly wear the school colors of top tier universities.

George Raymond Richard Martin (born George Raymond Martin) and better known as George R.R. Martin or GRRM is currently best known for his literary work A Song of Ice and Fire. The novel was adapted for television in the popular HBO series Game of Thrones. I became a fan in the 1980’s with his writing contributions in the television hit series Beauty and the Beast.

He attended the prestigious Northwestern Illinois University in Evanston. Graduating summa cum laude, one year later he earned a master’s degree. His long lists of awards and work include scriptwriting, editing, comic books, screenplays and a creator of mystical works that rival Tolkien.

There is a thread common to award winning writers of all genres. It presents itself as a brilliant translucent notion that is weaved into compelling whimsy and contemplative literature. Not all writers choose to create. Some find their genii in becoming a supreme editor. They rework storylines and help bring to life compelling narratives or political satire. Another writer may feel better suited as a brave journalist dedicated to bringing light to the world. The one common theme is that they possess the overwhelming need to express and create in letters. They make whimsy that breaks through the common morass of life.

The one compelling message that our most celebrated writers give us, is that a formal education does not guarantee a successful author. The incredible genius of storytelling, imagination, communication and the conveyance of the reader to another realm is inherent.

Whether a top tier school like Evanston’s Northwestern University or a more common place of teaching like Chicago’s Wilson Junior College, formal educations supplies the writer with needed time to explore their craft. It offers important feedback in how to grow while furnishing a rich laboratory. These institutions teach authors how to package their work while making important collaborations.

A good education gives a writing god the time to discover while tailoring their own unique style. There are many wonderful tellers of stories waiting to be explored within ChapterSee.

Imagine being all things to all people

Imagine in your business that you have become all things to all people. That would be amazing, but not part of any reality that we know. Yet that is exactly the desire most clients have when they create proposals for the perfect digital writer.

In today’s global commerce community, businesses compose long wish lists of employee tasks. Here is where you learn how not to throw away an excellent opportunity to earn a new client base, while becoming exceptional. Here is where owning a limited expertise can become irresistible. Welcome to BCSContent’s home to enticing digital content. One of the most important components of building today’s businesses is the ability to become website nimble. Sometimes success in becoming the next internet star may mean that we burden our capacity to deliver. Consider this.

Do not lose valuable time or money turning down promising contracts just because you may lack time, skill set or an eMarketing component.

Take for example. A very good customer has a new project that requires a content subject skill you do not have. Loosing this client’s business or their trust is not an option. In presenting, a less than stellar proposal can ruin future opportunities. There is no time to attend your local training camp, and that can be very costly. Rather envision the idea of expert collaboration. Before you move forward in this thought, first evaluate your professional strengths and weaknesses.

Strengths are your specialty and with proper composition, that specialty will become your brand. For now establishing that trademark as a writer or business owner may need additional skills. Once defined let this moment be the catalyst for definitive change in the way you conduct business. As a content maker, reach out to author and writer networks. Coauthoring has become one of the most innovative products in this new digital age. If you are looking to a writer to enhance your online profile or product, be open to suggestions of more than one author bringing a new skill set to your website.

Staying nimble creates important outcomes when considering content maker collaborations. Consider this.

 It creates needful time off to tend to family concerns or to meet deadlines.
 A successful blog or website requires strong updated and relevant content.
 It is important to stay mindful that constant communication to all project stakeholders is important.

No business or partnership can succeed without trust and the inherent comfortable sense of reliability. As content makers and users, BCSContent will help in achieving your goals.

Use BCSContent digital content to brand your one of a kind style and product.

EPublishing trends for 2016

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Is EPublishing dying?

When I started my investigations on subject matter ideas for this article, my focus went first, to how ePublishing and consumption of eBooks are trending in emerging markets. What I found most enlightening is that the most commonly used device to view and or read digital content is the iphone.

So I thought it logical to look to emerging markets like India, where iphone and tablets are widely used. A startup tech company in India called Micromax Informatics got my attention. They create 30 new phones a year compared to Apple who produces only two. Imagine having enough people to consume that many phones. India’s consumption of digital devices is hot and getting warmer. As the man says, there is no stop in their market growth. The realities are that India and China – like other emerging markets – may buy a lot of readers and iphone – but they do not use them to read books. Anticipating on a presumption of market behavior, even when the fundamentals support, is not always a proper bellwether. Hard solid numbers tell the truth.

EPublishing data collectors portend a steady growth over the next 5 years. The popularity and success of self-publishing has opened an entire new dynamic to eBook promotion. Markets trending the healthiest remain in the United States and in Europe. Absent social hurdles incumbent in emerging countries, we are using all mobile devices to read a book. The rising star is the iphone followed by the tablet. Giving rise to another new phenomenon the digital publishing application.

EPOD or Electronic Publishing on Demand apps is easier to navigate and offer more in the way of being end user friendlier than websites. The US is leading the pack in the production and implementation of new digital book creating and viewing apps. Content streaming enablers like Alphabet (Google), Amazon, Microsoft and YouTube are anticipating digital content spending based on current and trending behaviors.

Mobilegeddon is upon us. EBook readers lag in usage because we are using other more commonly used mobile devices to enjoy content.

Google has created the concept of “Mobilegeddon” which is driving through the digital world like a warm knife through butter. To be noticed Web content must play friendly with a broad range of mobile devices. The updated algorithm simply put…recognizes original content in different ways. Coupled with social media and video streaming players consumers make the iphone and tablet their commonly used device to read and enjoy content. Creating a mobile friendly sixty-second video to announce a new eBook on YouTube is smart digital promotion. This acts as an excellent way of converting book blog views to book buyers.

“I wish I could give you a clear answer, but after nearly a month of investigation into whether Apple or Barnes & Noble is now the second-largest ebook retailer in the US, this is the best I have: It depends.” – Jeremy Greenfield Digital Book World

Our digital world is redefining how we publish. What is undergoing the most change is where readers are enjoying your work. Devices are not mobile we are. The “who” of digital marketing and visual avenues pointing to your labor is growing and changing as well. Amazon is still leading the pack in eBook economies. A reason why is the constant of introduction of new publishing apps. Coming up as close second in sales of digital content and tied with B&N is Apple, the world’s premier application producer. What better way to assuage the greedy crowds standing in line for the newest phone than to give them an unlimited source of content. Enter from the wings is a continuing flow of eBooks. What better way to be in touch with the newest in free and new eBooks than YouTube.

YouTube is one streaming media that is aiming to be the premier go-to for all digital content. As all social media expands its reach and ability to capture audience attention, so will the avenues authors will tread to becoming well read. That means eventually opening new markets. Global tech leaders Jack Dorsey (Twitter), Tim Cook (Apple) and Mark Zuckerberg (Facebook), are striving to make happy the digital content populace. They are merging and emerging as premier sources of digital advertising for bookmakers and publishers.

The good news is that for those living and producing eBooks on this side of world…the prospects are looking good.

According to Statista.com, ePublishing trends are set to grow over the next 5 years in the United States, followed by Europe and the UK. The segment within ePublishing showing the strongest growth is eBooks. Considering that English is still holding as dominate global language, it would make sense that English speaking writers and authors will still be in demand.

Wall Street requires steady growth in the number of new and upgraded devices. They will need constant content for its users and an influx of story contributors. It is all about being a widely viewed author – isn’t it?

There was another revelation lying dormant within the data of publishing trends.

Hardcover educational or reference books that normally make rich global publishers are becoming more available and at less cost through digital bookmaking. The cost to produce digitally technical works is less expensive than rendering the material in the traditional hardback or trade paper covers. It’s about the economics of manpower and materials.

What surprised me the most is that contrary to popular belief, paper trade media is growing just as strong as eBooks especially in Japan and parts of the European markets. It makes intellectual property and copy write laws easier to define. Recent intellectual laws governing digital media have undergone legal speed bumps. Because of Amazon’s nascent eBook and digital rental, language and agreements become more widely used.

The take away is that the popularizing of reading books on digital devices in emerging markets will grow. So keeping current with digital promotions in the US is wise, but learning how to address marketing language for emerging cultures should be on your to do lists.

Share your thoughts about the latest in publishing apps or include discussions about what new programs you would like ChapterSee to test drive.

ChapterSee is always your source for all things authoring.