Supply Side Content Management

A Doji Candle chart is an indispensable tool in a day trader’s toolbox.

Whether they’re watching the markets for future’s trading opportunities or contemplating longer-term investments. Consideration of the supply side policies of a product/service is an important part of becoming a predictor of ROI outcomes.

It’s important to understand that outcomes, by its definition, are stories of past performances.  What’s being communicated is what is already influencing millions of global businesses, the fundamentals of change are already set in place.

What fundamentals drive change?

At the end of a trading day those charts are mere indications of how much is won or loss…. or whether you correctly understood the economic environment. The default indicator is the cost of doing business. Changes to the cost of supplies of goods and services, drives the fundamentals and the end of year balance sheets. It defines ROI.

Did you get a great ROI or just good?

Charting is to brokerage what content management is to communication…. it’s a big part of business storytelling.  Producing quality and volume of content comes second to understanding your market supply side environment. Here’s where your best content becomes re-purposeful and an important asset. It’s a precise snapshot in time an accurate relating of events.  Great copy remains agile and smart over time and proves measurable in relevancy and value.

Valued re-purposed copy is a source of SEO rich long or short form to social media commentaries and well placed YouTube videos.   A well-organized curated library can be useful to future content strategies.  This is good stuff writing that remains renewable and adaptable. Valued re-purposed copy is an indication of an author’s understanding of business and the environment that it thrives in

The one stable dynamic on earth is the need to communicate.

What’s true in business today was not the truth yesterday. Content management must be agile enough to communicate immediate changes occurring in supply chain behavioral economics and growth. Change comes in the wink of an eye.

Content must own and hone agility.

This skill places you in the lead of anticipating customer needs before the customer.

Understanding the supply side dynamics that shift the costs not only influences your bottom line but those businesses that your products or services serve.

Not every content maker can track your supply side costs and produce clever creatives to explain it to stakeholders.

BCScontent.com is the solution to content intention.

3 Ways to Keep Your Nerd at the Door While Keeping it Simple.

Content or article ideas come by way of daily media headlines in every genre.

Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living.  In creating your website content, discuss a storyline choosing trending subjects that relates to your commerce offerings.

Write an article, exampling how Google is trending because of acquisitions or new technologies. The great reveal is how that bit of news pertains to your product/service performance, perhaps a useful tool for customer fulfillment. This reveals how your way of doing business is proactive not reactive. And then use captivating call to action words.

The most difficult part in presenting fantastical ideas into content is to present your accepted wisdom in clear unambiguous terms. Keep your nerd alter ego at the door.  If you have a product or service story to sale – just say it. Being too technical or roaming too far into the weeds when explaining what you have to offer can lose an important moment….capture the imagination of your new patron.

 

5 Ways Harvey Changes Content Relationships by Barbara Cerda

While Harvey continues to wreak its worse, content strategists will reassess current projects or repurpose their favorite marketing channels.

The Houston Texas catastrophic weather event has struck the nation’s heart and soul. In the midst of it all, it is still too early to guestimate the damage to infrastructures and lives. As a result, content project managers will arrive to new understandings about strategizing marketing.

Whether designing or managing content marketing projects. Or just updating promotional strategies for existing teams and projects….Harvey will alter the nature of how we expedite commerce and trade.

Houston is home to a large number of Fortune 500 companies. Most are energy related giants that supply goods and cross services to many industries, both global and domestic. From fuel to plastics to product yields from research labs, the loss of man-hours and productivity will be costly to some and an inconvenience to most.

1. Evolutions in commerce and trade will require changes in how content marketing teams strategize.

Businesses like retail giant Amazon depend upon integrated logistics. Unpredictable and lasting effects of Harvey will cause unseen challenges to smooth delivery of product and services. This will test the strength of their customer response teams. Communication will be their first line of defense.

2. Emphasis on the changing costs of rebuilding high-rises, roads, bridges, and highways will require content project leadership able to create easily understood reports and proposals.

As the concrete dries, civil engineers and city planners will come to a new understanding of how standing water and bacteria effects concrete structures. The demand for project managing content to explain and put into English proposals needful of explanation will be in demand.

3. Extreme weather changes and forced shutdowns will motivate changes in technology and virtual work forces.

Building digital bridges that connect content project management teams will become more needful. With an eye on how to lessen loss of time and revenue…employers will depend more of outsourcing and virtual talent.

4. Because of the phenomenon of standing sewer water, Fortune 500 companies in Texas will experience inordinate numbers of sick employees.

The emotional stress of loss will burden existing healthcare costs, loss of time and wages. Marketing budgets will suffer and content will have to deflect budgetary changes while still delivering great content.

5. And finally and this is most important. As the frequency and severity of hurricanes, continue so will the need to create global warming awareness content.

Companies desiring to present to the public their global warming awareness must also alter business practices. That will elicit an event where customers’ will increasingly depend on marketing channels or social media for its social news and communications.

The Future of Video Promotional Content Holds Real Promise. by Barbara Cerda for ChapterSee

canstockphoto5982381 emarketing While debating on the how to or which promotional avenues work best in transporting your masterpiece into the realms of a digital rock star, consider this. Creating episodic videos to promote your book(s) can propel your bona fides as a high-ranking author and a New York Times bestseller.

Like forecasting financial markets, you want to judge performance; will video marketing tools deliver success? That path to ascension must demonstrate what is needful to be a trendsetter now and in the future. Maximizing your advertising efforts and dollars into promotional overdrive should be your top priority. Although, America and United Kingdom followed by Europe still hold the lead in purchasing power of digital devices, these sectors in emerging economies show trending healthy growth and future increases in usage and sales. An amazing expansion in growth of digital content is in EU, Middle East, and Africa or the EMEA. This is where global marketers have found their focus…and so should you. Incorporating videos into your eMarketing efforts safeguards your place in an expanding universe of new readers.

What does the world hold for writers who become thought and imaginative digital disruptors?

We all look daily for new and exciting content to highlight our days. Avid consumers of innovative writing are growing and so are the numbers of Indie writers and authors. To garner an ever-increasing readership, they are making of themselves superstars by way of social media. Successful authors are using the most powerful software available in becoming digital disruptors…the mind.

As the ultimate software processor, our brains absorb information faster when bombarded with appealing sights and sounds. New digital marketing applications designed to spark interest through videos is a phenomena that is expanding throughout digital marketing cultures. Leading the pack in the myriad cosmos of social media are the tried and true favorites that have had time to mature and become test proven. Favorites like Instagram, Youtube, Bing, Facebook, and Google (Alphabet) own unlimited resources fed by public money. They will gobble up the market share of social media users and marketers of the future. They have become the constant innovators and continue to adapt into a perfect biosphere for hawking books and content. They are also a prime place to keep an eye on what is current and new in video software and appliances.

Most applications for creating and editing videos are free or at a small cost to download. Coupling press releases with a 60-second video can boost sales by 54%. Although, collaborating with professional VNR (Video News Release) can be costly. Taking a few days to acquaint yourself with applications that make learning the process easy is worth the time. A few of the more popular ones is iMovie, Pinnacle Studio Pro, Kinemaster for Android, Movie Edit Touch, and Quik are features for Instagrammers. All are free or available for download at a nominal cost. An important scalable feature is that they are suitable for anyone with pics and videos sloshing about on their iOS devices. Look to the eMarketing giants who own organic growth and have the resources to hold their lead.

Facebook looks to retain its dominance in social media by promising to keep updating trademark applications like Instant Articles. Google is experimenting with in-Search Engine Results Page (in-SERP) for video advertising. Another feature of these applications is that they play friendly with universally popular web hosts and content management systems like WordPress. This enables social media participation and the sharing of promotional costs.

Coauthoring is growing in popularity.

Authors and digital marketers are collaborating on large and small content projects. The willingness to share varied writing style, language, skills, and genre preferences are creating content partnerships. They are helping in redefining digital promotional futures. Large projects like epic novels to short stories in fiction and nonfiction, authors are collaborating while sharing a title and promotional costs.

You own the power of words that will hold meaning in the digital world now and in the far future.

No matter your eMarketing choices, they must provide ease of tracking, be scalable across mobile devices, and be agile, engaging, and responsive. Video promotion checks all the boxes as one of the best promotional tools. Because of its nimbleness and unlimited growth potential, it also offers the best ROI (Return on Investment).

This is the first in our conversations on video promotions for books. ChapterSee cannot guarantee success in using this amazing tool but we welcome commentary and feedback on user experiences.

EPublishing trends for 2016

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Is EPublishing dying?

When I started my investigations on subject matter ideas for this article, my focus went first, to how ePublishing and consumption of eBooks are trending in emerging markets. What I found most enlightening is that the most commonly used device to view and or read digital content is the iphone.

So I thought it logical to look to emerging markets like India, where iphone and tablets are widely used. A startup tech company in India called Micromax Informatics got my attention. They create 30 new phones a year compared to Apple who produces only two. Imagine having enough people to consume that many phones. India’s consumption of digital devices is hot and getting warmer. As the man says, there is no stop in their market growth. The realities are that India and China – like other emerging markets – may buy a lot of readers and iphone – but they do not use them to read books. Anticipating on a presumption of market behavior, even when the fundamentals support, is not always a proper bellwether. Hard solid numbers tell the truth.

EPublishing data collectors portend a steady growth over the next 5 years. The popularity and success of self-publishing has opened an entire new dynamic to eBook promotion. Markets trending the healthiest remain in the United States and in Europe. Absent social hurdles incumbent in emerging countries, we are using all mobile devices to read a book. The rising star is the iphone followed by the tablet. Giving rise to another new phenomenon the digital publishing application.

EPOD or Electronic Publishing on Demand apps is easier to navigate and offer more in the way of being end user friendlier than websites. The US is leading the pack in the production and implementation of new digital book creating and viewing apps. Content streaming enablers like Alphabet (Google), Amazon, Microsoft and YouTube are anticipating digital content spending based on current and trending behaviors.

Mobilegeddon is upon us. EBook readers lag in usage because we are using other more commonly used mobile devices to enjoy content.

Google has created the concept of “Mobilegeddon” which is driving through the digital world like a warm knife through butter. To be noticed Web content must play friendly with a broad range of mobile devices. The updated algorithm simply put…recognizes original content in different ways. Coupled with social media and video streaming players consumers make the iphone and tablet their commonly used device to read and enjoy content. Creating a mobile friendly sixty-second video to announce a new eBook on YouTube is smart digital promotion. This acts as an excellent way of converting book blog views to book buyers.

“I wish I could give you a clear answer, but after nearly a month of investigation into whether Apple or Barnes & Noble is now the second-largest ebook retailer in the US, this is the best I have: It depends.” – Jeremy Greenfield Digital Book World

Our digital world is redefining how we publish. What is undergoing the most change is where readers are enjoying your work. Devices are not mobile we are. The “who” of digital marketing and visual avenues pointing to your labor is growing and changing as well. Amazon is still leading the pack in eBook economies. A reason why is the constant of introduction of new publishing apps. Coming up as close second in sales of digital content and tied with B&N is Apple, the world’s premier application producer. What better way to assuage the greedy crowds standing in line for the newest phone than to give them an unlimited source of content. Enter from the wings is a continuing flow of eBooks. What better way to be in touch with the newest in free and new eBooks than YouTube.

YouTube is one streaming media that is aiming to be the premier go-to for all digital content. As all social media expands its reach and ability to capture audience attention, so will the avenues authors will tread to becoming well read. That means eventually opening new markets. Global tech leaders Jack Dorsey (Twitter), Tim Cook (Apple) and Mark Zuckerberg (Facebook), are striving to make happy the digital content populace. They are merging and emerging as premier sources of digital advertising for bookmakers and publishers.

The good news is that for those living and producing eBooks on this side of world…the prospects are looking good.

According to Statista.com, ePublishing trends are set to grow over the next 5 years in the United States, followed by Europe and the UK. The segment within ePublishing showing the strongest growth is eBooks. Considering that English is still holding as dominate global language, it would make sense that English speaking writers and authors will still be in demand.

Wall Street requires steady growth in the number of new and upgraded devices. They will need constant content for its users and an influx of story contributors. It is all about being a widely viewed author – isn’t it?

There was another revelation lying dormant within the data of publishing trends.

Hardcover educational or reference books that normally make rich global publishers are becoming more available and at less cost through digital bookmaking. The cost to produce digitally technical works is less expensive than rendering the material in the traditional hardback or trade paper covers. It’s about the economics of manpower and materials.

What surprised me the most is that contrary to popular belief, paper trade media is growing just as strong as eBooks especially in Japan and parts of the European markets. It makes intellectual property and copy write laws easier to define. Recent intellectual laws governing digital media have undergone legal speed bumps. Because of Amazon’s nascent eBook and digital rental, language and agreements become more widely used.

The take away is that the popularizing of reading books on digital devices in emerging markets will grow. So keeping current with digital promotions in the US is wise, but learning how to address marketing language for emerging cultures should be on your to do lists.

Share your thoughts about the latest in publishing apps or include discussions about what new programs you would like ChapterSee to test drive.

ChapterSee is always your source for all things authoring.