BcScontent Newsletter April 2019 Volume 7
Globally diversifying into androgynous cosmetic branding is a moneymaker. And the beauty industry could not be happier.
Tag: marketing
BCScontent Newsletter
January 2019 / Volume 1
“Consistent Emotional Labor”
Defining authenticity Today Seth Godin was in my email box and that’s a normal good thing…it’s my wake-up words for the day. Sometimes his commentary rings clear and at others it comes just clever. But today it came spot on. Seth Godin’s comments on defining authenticity as doing what you must with panache. Since writing […]
The Earth May Come to an End But Marketing will Survive
Imagine preaching to a global audience in 2017 that the Earth is flat. And while imagining, did you know that the Rapper B.o.B is the iconic voice of this growing movement. He’s crowdfunding and promoting this premise. What’s most amazing? Is that there are more than a few willing followers ready to embrace his […]
3 Ways to Keep Your Nerd at the Door While Keeping it Simple.
Content or article ideas come by way of daily media headlines in every genre. Every subject of public interest has a relationship to the business of your blog. It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living. In […]
When Writers’ Broken Hearts become Good Marketers.
A week passed and the booze and seclusion did little to stop the pain that stole my sleep and kept the tears flowing. The sudden loss of my friend, lover, and partner seemed more than I could handle. I thought all was good and right with my world. A great job with a global media […]
Free and Inexpensive Book Marketing really can Shift Your Sales Paradigms. by Barbara Cerda for ChapterSee
You’ve spent an enormous amount of time and thought into getting your book published. One of the biggest obstacles to success is getting your work front and center to readers and that requires marketing. This is perhaps the biggest hurdle in achieving author stardom. But shifting the paradigms in achieving over the top book sales […]