Tag: marketing

Defining authenticity  Today Seth Godin was in my email box and that’s a normal good thing…it’s my wake-up words for the day. Sometimes his commentary rings clear and at others it comes just clever. But today it came spot on. Seth Godin’s comments on defining authenticity as doing what you must with panache. Since writing […]

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  Imagine preaching to a global audience in 2017 that the Earth is flat. And while imagining, did you know that the Rapper B.o.B is the iconic voice of this growing movement. He’s crowdfunding and promoting this premise. What’s most amazing? Is that there are more than a few willing followers ready to embrace his […]

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Content or article ideas come by way of daily media headlines in every genre. Every subject of public interest has a relationship to the business of your blog.  It’s all in interpretation of thought. The tricky bits come in understanding how to insure that the story actually convey what you do for a living.  In […]

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You’ve spent an enormous amount of time and thought into getting your book published.  One of the biggest obstacles to success is getting your work front and center to readers and that requires marketing.  This is perhaps the biggest hurdle in achieving author stardom. But shifting the paradigms in achieving over the top book sales […]

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  A nexus of cross-purposes is a ghostly presence that haunts all writers. It is their commonality. True and accurate quantification of bookmakers is rare. How do you estimate the real value of an author’s abilities? Nevertheless, creating fiction or nonfiction is a needful requirement in every industry. Gifts of “word-smithing” create new worlds and […]

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The time it takes for you to sip on that delicious latte’ and munch a warm sweet buttery cinnamon bun, your website business can generate new leads…new business associates. All of the hype about SEOs, the power of clicks and the traffic generated on iDevices is all-true. Yet the reaping of success is when that […]

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